If you’re not using the internet to bring in new customers, you’re missing a HUGE opportunity.
Digital marketing strategies provide some of the best ways restaurants get new customers online.
Good news: These are relatively easy and inexpensive to put into practice.
You’ll be able to reach even more people, and spend less money on advertising in the long run.
An essential practice in digital marketing is to offer something called a lead magnet.
A lead magnet is something FREE that you offer on your website, in exchange for an email address. You need an email address so that you can send emails with updates and promotions to your customers.
A lead magnet should always be…
- of high value to your target audience.
- easy to consume.
- instantly accessible.
With that said, here are the best lead magnets that restaurants can use to get new customers.
Offering a downloadable .PDF version of your menu is a no-brainer.
The best way for restaurants to get NEW customers, however, is to offer something along with it. (We’ll get to that in a second!)
This downloadable menu should be just like the menu your customers might pick up so they can easily order next time they visit.
A Video Cooking Tutorial
Shoot a video of you or someone else cooking one of the dishes on your menu.
You could also make a video containing all the cooking methods you use, cooking tips, advice on choosing cuts of meat, etc.
This doesn’t need to be a video, either.
It can be a list of cooking tips, how-to’s, advice etc.
We just suggest a video, because videos are very easy to consume.
Upload this video to a page on your website, and link to this page in the email your new email subscribers receive right after they sign up.
Arrange a few of your most popular recipes, so they can be printed on one or two sheets of paper.
Bonus points if you can make the sections of the document look like recipe cards.
Once they’re printed, your customers should be able to cut them out from the piece of paper and keep them in a recipe box.
Don’t give away your very best stuff.
Also, don’t worry that they won’t still come to your restaurant if they know how to make something themselves — the convenience of having it made for them is something you can never give away.
Offer a printable coupon, with a deal only available if they sign up for your mailing list.
You can give this special coupon a condition:
- They can only use it for lunch or dinner.
- They can only use it on one item.
- They get __% off when they spend $__.
Ultimately how this coupon works is up to you.
Just be sure to position it so that you aren’t losing too much money.
There are other ways to get emails, sure, but this is just another way to ensure that you can connect with even more people.
This is also just one of the ways you can get a leg up on your local competition!
When people are in town, they’ll check out your restaurant first.
The first thing you need, however, is a good company website for your restaurant.
Before they enter their email, this will be the very first thing they see.
If it’s not professional, or looks cheap or cheesy there’s a very good chance they won’t take you seriously.
Don’t have a website?
You don’t have to spend a lot of money to start up your website, and you can even do it yourself, even if you have no knowledge of website code or design.
And you have total control of what it looks like!
With this template, you just follow our short instructions that come with it, and you can have your restaurant’s homepage up in one day.
We want you to be able to start attracting customers online right away.
That’s why we are building the Perfect Homepage template just for bars & restaurants. Sign up and we will send it to you first (as soon as it’s finished):