Fill up that venue by following this simple event marketing plan outline.
Here is an easy-to-follow event marketing plan outline.
So you’ve been tasked with planning an event.
That’s exciting!
It can be a daunting task, especially when it comes to filling up the venue. What good is an event without any attendees?
The biggest part of your job is getting the masses to people to show up.
The internet is the perfect place to reach many, many people over a short period of time.
Hopefully you also have ample time to create an event marketing plan outline.
First, fill out the best answers to these basic questions:
- What’s your event’s’ story and theme?
- What is the reason for your event?
- Who is your ideal attendee?
- What will your attendee’s walk away with?
- Will this event improve their lives?
- How will you measure your event’s success?
Hammer Out Specific Details and Lay Out Your Budget
- Date and/or time
- Location
- Speakers
- Event format
Create the Website and Social Accounts for This Event
If this is a one-time event, a simple landing page will work, with a dedicated domain.
Orbit Media’s Andy Crestodina, says your event’s website should have:
“Copy. You’ll need, of course, compelling copy describing the event.
Curation. All of the pre-event content should be curated in one place.
Speakers. Images and bios of the speakers who will be at the event.
Registration. Make sure it’s super easy to register.
Social proof. You need a way to display social proof.”
Why have event-specific social accounts?
- Your audience can easily ask questions.
- It’s way easier to curate social buzz.
- The success metrics are easy to keep track of.
The Types of Content You Need to Gather
These fall into 2 categories: buzz and information.
Informative event content marketing tells attendees what they need to know, such as registration and deadlines.
This can take the form of a set of Frequently Asked Questions.
Build Up That Buzz!
This is the content generated in social media.
You need to start hyping it up way before the event! You’ll need to:
- Inform them of the details of the event.
- Inspire them to register and tell their friends.
- Keep them in the loop about news and updates.
- Keep them excited!
Reach Out After the Fact
- Thank our attendees for coming and ask for their opinions.
- Post the best buzz on your blog and social media accounts.
- Talk a little about the next event.
- Share useful tid-bits learned during the event.
You should now be armed with enough information to put together your event marketing plan outline!
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