Email autoresponders, or email automation, are great marketing tools when used properly.
In order to get the most “bang for your buck” when using an autoresponder some forethought needs to be put in and certain elements need to be included. After you’ve set it up– Consider yourself automated. Now your emails will reach their inbox without you waiting patiently to press send.
Why use email automation?
Email autoresponders help businesses build relationships with both current and prospective customers. It allows the user to send emails that are triggered by specific behaviors of the recipients. The result is receiving better leads for prospective sales.
What does automation do?
A strong email automation campaign will result in maintaining a continuous relationship with leads, better-developed relationships with leads, and streamlined sales.
Planning Your Autoresponder Campaigns
The most important aspect of planning a good automation campaign is knowing the desired outcome. Be sure to have set goals and known targets. Some items to think about when determining these factors include:
Identify Simple Paths
When developing an email campaign, make sure it has a nurturing tone. Send out drip messages that are time-based and only contain one or two variables. If it starts to get more complicated than that, there is a good chance the messages will get lost on the recipient and sales could be lost.
As more drip messages are sent, be sure that they build on each other by including progressive steps.
For example, the first email might be a simple “thank you”, the second might be a gentle reminder to “be sure to act”, and the remaining successive ones should be ways to deepen the connection between the business and the recipient.
The Subject Line
Don’t underestimate the importance of the subject line.
It is one of the most important parts of the automation email campaign. The subject line is often the determining factor for a recipient to decide whether or not the email will even be opened and read.
Track and Measure Results
It’s important to track and measure results from an autoresponder email campaign.
It is the only way of assuring the results are favorable. Although it may be time-consuming at first, every step of the process should be tracked and measured to get the most accurate results.
Once the results are tracked, it will be easy to see what areas are doing well and which ones need to be tweaked.
Creating an effective autoresponder email campaign needs a bit of forethought and finesse.
However, the process works, and the result will be strong relationships with current and prospective customers that will result in increased sales.
How to Increase Sales with the Gain Logic Fear Campaign
Email campaigns still remain one of the most effective ways to increase sales and send direct messages out to a large number of people in a short amount of time. In order for an email campaign to be effective it needs to touch the recipient in some way and cause a reaction.
But how do you assure a response?
One way to help assure a positive response is through a “Gain, Logic, Fear” campaign. This type of email campaign appeals to the emotional side of recipients and spurs them into action.
Best Uses for the Gain, Logic, Fear Campaign
Using the ‘Gain, Logic, Fear’ is a great idea whenever a business wants to grab the attention of someone on their email list and urge them into a desired action.
They are ideal for sales, special offers, promotions, and special events to name a few. After you’ve made your initial connection and they clicked a few things, how do you get them to engage with your offer? Well, now is a good time to consider a ‘Gain, Logic, Fear’ approach.
The effectiveness of a ‘Gain, Logic, Fear’ campaign is in its creation. Each email should appeal to specific human emotions that will elicit the desired response.
- For this portion of the email, keep in mind that the recipient will be wondering what will gained by taking action. Most people will not click on a link without a specific potential payoff. Be sure to provide some type of incentive for those who complete the desired action.
- Although many decisions are made emotionally, they are generally justified through logic. Therefore, this is an important step in the email campaign. It is crucial to provide consumers with potential validation for their decisions. This can be accomplished by providing hard data such as statistics and odds as well as comparisons, expert opinions and endorsements.
- Fear is a great motivator; it just needs to be done the right way. Carefully worded emails that point out a potential pitfall if action is not taken can easily prompt someone into action. Nothing spurs a reaction as much as the idea that something might be missed out on. Fear can be instilled by a simple statement such as “for a limited time” or “ending soon”.
Any business looking to gain quicker responses from current and potential customers should try launching a ‘Gain, Logic, Fear’ email campaign. The results will be fabulous. Not only is the GLF one of the best email autoresponders, it’s also one of the easiest to construct.