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A couple of weeks ago, I found myself drawn to an article on Amex Open Forum. The link to get to it was titled “Are You An Ignorant Small Business Owner?” Certainly not!, I huffed. Then – Wait, am I? Having read the article, by marketing specialist Rieva Lesonsky, I was relieved to discover that […]

It’s cheap. It’s easy to do. And it can take less than 20 minutes to set up. Yet more than half of all small businesses still don’t have a website. “It’s just ridiculous,” says Jim Blasingame, a small business author and radio show host. “Every small business needs a website. Period. Nonnegotiable.” Small businesses that […]

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no […]

There are an almost-infinite number of well-written “best practice” articles on the subject of form design that focus on usability, layouts, and length. These articles tend to dive deep into UX tactics to increase form completion. While these tactical recommendations are an important piece of the puzzle, these articles often neglect to provide a larger […]

Creating a strong typographic hierarchy is crucial to the success of any dynamic design. It’s the difference between effectively sharing an important message and putting a road-block of meaningless text in front of your readers. If you can learn to use the core visual cues such as typeface, color and white space to organize your […]

WordPress 4.0 is now available, and millions of sites worldwide are in the process of upgrading. Despite the fact that WordPress themselves have talked down the significance of the .0 version number, WordPress 4.0 may be the most significant update in years. There have been changes to the UI, enhancements to the writing experience, and […]