Juicing has become a popular trend in recent years, revealed to have benefits for weight loss, energy restoration, skin health & more. But the entire process—going to the store for fruits & vegetables, the cutting & peeling, the blending, & of course, the cleanup—is time consuming & expensive. How do people get to experience the […]
Boost Your Brand
3 Marketing Strategies For Beauty Products That Won Big
Sephora. Clinique. Maybelline. These brands have made their mark on customers looking for the perfect way to express themselves through just the right beauty products to make them shine. But small beauty businesses that produce makeup & provide salon services don’t yet have the name recognition that comes with these brand sensations. More critically, they […]
3 Ways Customers Are Your Best Brand Evangelists
If you’ve done your job getting your Customer Value Journey in place, you should have offers at every point in your customer’s experience, from lead magnets to tripwires to ascension offers that get them to be repeat buyers. You’ve also got a professional, engaging website that’s doing a lot of the heavy lifting when it […]
How To Build Social Proof & Get More Business Reviews
When customers start talking about you online, something incredible happens: other people get the encouragement they need to find out what you’re all about. Whether they search for a business like yours on Google, visit Yelp for recommendations or just check out your Facebook page, you want to make sure that the words of actual […]
6 Ways To Engage Customers Wherever They Are On Their Journey
The hardest part about getting new customers is getting their attention. With so much noise on the internet competing for their interest, it’s crucial that businesses find a way to make their message heard. But after you actually gain their awareness, the second hardest part is keeping it. Once your customer begins their adventure with […]
How The Customer Value Journey Can Build An Adventure
Ever go on a vacation you were really looking forward to…and have a terrible experience? Maybe your flight got diverted and they lost your luggage… …or you checked into your hotel only to find water damage on the ceiling and cockroaches in the bathroom… …or the dinner reservation you were looking forward to got lost, […]
Industries That Need A Chatbot Marketing Strategy
In our last post, we talked about how chatbot marketing strategy works and why restaurants in particular can benefit from it due to their unique challenges in the face of the COVID-19 pandemic. However…this strategy is also necessary for other businesses that have been impacted in different ways. As we’ve explored, this situation has caused […]
Messenger Bot Marketing For Restaurants and Bars
So much of our lives are dependent on messages. We send texts to friends and family, post family news on Facebook and participate in debates set off by Twitter soundbites. As a result, messaging has become a way of life, even to the point where many people would rather have someone send them a text […]
Bar And Restaurant Survival During COVID-19
In just one month, the coronavirus pandemic has devastated businesses across the country. With most states issuing stay-at-home orders and closures of all nonessential businesses, company owners have made painful decisions to lay off employees, close their doors and brace for an economic impact that is largely unknown. And the restaurant and bar industry has […]
How COVID-19 Could Affect Small Businesses and What You Should Do Next
There’s no ignoring it anymore: COVID-19 is in the U.S., and it’s not going anywhere anytime soon. In just the last week, the situation in the States has escalated from hypothetical scenarios and handwashing memes into a reality that is impossible to ignore. With mass gatherings, sporting events and conferences being cancelled left and right, […]
