Customer Value Optimization is a mouth-full, so it also goes by the name of CVO. Our friend CVO has done so much for us, as well as for the brands we work with. If you feel like your business is stuck in the mud, OR if you just want to make even more sales, keep reading because I’m […]
Boost Your Brand
4 Golden Rules for Subject Lines
First impressions are the make-it or break-it interaction with another person or a business, and if they’re not impressive they are likely forgotten. When it comes to email marketing, this statement couldn’t be more accurate. By the way, the body of the email needs to be crafted to hook them in the best way possible. […]
Baby Come Back: The Win-Back Campaign
One of the biggest challenges business owners face is getting customers and keeping them. Email newsletters are a great way to remind your customers of your products and services, but what happens when your customers stop opening and reading those emails? What if they no longer have an interest is your products? You can […]
How to Write a Game Changing Indoctrination Series
Now that you’ve serenaded your potential customer into a lead, it’s time to get ready for your first date. Maybe they opted in to a newsletter, downloaded a lead magnet, or simply want to find out more about you and your company. Before you blow your chance think about it: This isn’t some silly sales […]
The Bounce Rate and Your Untimely Demise
If you’ve been researching how to increase your web traffic rating, then chances are you’ve stumbled across the term ‘bounce rate’ more than once. Though it’s pretty self explanatory, you’d be surprised how many people have no idea what ‘bounce rate’ actually means. So here’s the long and short of it: ‘Bounce rate’ […]
Campaign Essentials: The 3 Game Changing Email Campaigns
The rise of email has made marketing so much more advanced than what it used to be. No longer do businesses solely have to rely on advertising in print, on TV, and on the radio; now, companies can promote directly to their target market by sending information straight to their email inboxes. Email is much […]
4 Tools That Make Building a Website Easy
In the 21st century, almost every business has a website for product promotion, information, or to connect with customers. Many small business owners find building a website to be an intimidating task. There are many reasons, but some of the more common ones are time, money, and expertise. Business owners worry that building a website […]
How to Build a Money Making Website
If you offer a product or service that can be purchased online, there is absolutely no reason why you shouldn’t have an online store. Whether your website has been created with the help of a host site like GoDaddy or Wix, or your website stands alone, creating an online store is not as difficult as […]
5 Reasons Your Website Affects Your Bottom Line
As a business owner, you want to invest in marketing that actually affects your bottom line. We’re going to discuss what makes entrepreneurs money from their websites and what makes that money disappear. Does Your Site Generate Leads? Your website makes money when people buy from you. In order to get there, you need leads. […]
Elements of Design: Creating the Optimal Website
Creating a website is a crucial marketing tool to help thrust your business, products and message across the web. Unfortunately not all website are thought of as equals. When you sit down with your website designer(s), discuss these qualities and establish your needs. If the designer cannot hold up to these elements, it’s time to […]
