You could buy website traffic all day long, but if you don’t already have a good strategy in place, you might as well just put your advertising budget in a pile and set it on fire.
Sorry to get dramatic on you, but it’s true.
Here are 5 different ways you can set up a solid digital marketing strategy, so you can buy website traffic knowing that you’ll get the best returns.
Hint: Most of it has to do with how well you know your target audience!
Create a Focused-Interest Facebook Page
Your audience is most likely on Facebook.
Create a Facebook page centered around a common interest they all have.
For example: If you sell motorcycle parts and accessories, your audience is probably largely male. They all obviously enjoy motorcycles, mechanical things, etc.
You could create a Facebook page where you can share motorcycle-themed images, quotes, tips, jokes, etc… really anything you know they’ll like!
Pay close attention to which types of posts perform well, with the most comments, likes, shares and click-throughs (if linking back to your website).
Create an ad based on the best performing Facebook post!
Use Facebook’s Advertising Pixel
Facebook’s advertising pixel allows you to target and retarget certain segments of your audience on Facebook.
You can choose to target those who have already liked you…
… OR target everyone on Facebook who fits your target market.
Facebook gives you the option, when setting up your pixel, the demographics of the particular audience you’d like to see your ad.
Only those people will see your ad.
That means more people are likely to click on the ad, as long as it’s focused specifically for that segment of your audience.
Let’s say, someone clicked on your ad and went to your website, but didn’t make a purchase, or sign up for your mailing list, or do whatever it was you wanted them to do once they got there.
You would retarget those people with a new ad!
You should always try to come back to those who only came part of the way. There’s a chance they will still finish the journey.
They already showed interest — they just need some more coaxing!
Think about what you could do to make them want to click on the ad…
Is there a reason why they wouldn’t take action? What would be a possible objection?
You would use a retargeting ad to quickly ease their worries, or clear things up.
They might also need another nudge with a scarcity or slight fear tactic. Let them know what will happen if they don’t take action.
Let that be the focus of the retargeted ad — getting them to the finish line.
Of course, there are other ways to buy website traffic…
… but if you want to get the most clicks and make the most sales without spending a lot, these 3 Facebook-based methods will get the job done.
The more time you put into focusing on your target market and zeroing in on what drives them, the better your results will be.