Short on good company website ideas?
Your website is very important and should have several different functions:
- It represents your company.
- It sells your products or services.
- It engages current customers.
- It attracts new ones.
- It answers all the most common questions anyone would have about your business.
And it can do all of this literally while you sleep.
Laser-Focus Your Target Audience
Make sure you know exactly who your target audience is.
You need to know who they are, what’s important to them, what they need and how you can best meet their needs.
You need to do this long before you do much of anything, let alone create a company website.
You company website needs to be a laser-focused reflection of what appeals to your target audience.
This needs to be done in both content and design.
Here are a few questions to help you get the company website ideas flowing:
- Who are they?
- What do they like?
- What do they need?
- What do you have that’s better than your competitors?
How you can you focus and specialize your company, with your website, to let your market know they can trust you over your competitors?
When your target audience searches on the internet for what they need, will your website come up on the first page?
If you’re not blogging regularly and using SEO (search engine optimization), probably not.
This might sound very complicated and technical, but it isn’t.
One very easy way to make sure you’re optimizating for search engines correctly (if you’re running your website on WordPress), is to use a plugin like Yoast SEO.
If not, you can read up on some simple SEO methods here.
What do we mean by “blogging consistently”? How often is consistently?
Once or a few times a week is ideal, but hopefully not less than once every two weeks.
Besides, there are plenty of easy ways to blog.
Not every post has to be an essay! You can post a relevant quote, a video or pictures.
Have a Great Lead Magnet
You should have an opt-in form and a lead magnet to collect email addresses.
This is how you will be keeping in touch with people who are interested in what you have to offer — by offering them something FOR FREE that they can use.
Promise them of the good things to come, as well.
Your opt-in form should appear at the top of your company website, as well as several other places:
- In a pop-up box.
- At the bottom of your website.
- Somewhere in the middle of your homepage.
- At the bottom of your blog post pages.
- On your about page.
- On a special “Sign-Up” page.
Ideally, you should place it consistently between blocks of content on your homepage, 2 or 3 times, depending on how long your homepage is.
Here is a post from Digital Marketer on how to create a great lead magnet.
Use a Facebook Ad Pixel Correctly
This might not seem like it should be in the category of company website ideas, but it’s incredibly important if you want to have one over on your competitors.
The ad pixel, provided by Facebook, is a unique tool.
If you’re engaging your market on Facebook on a fan page, you already know people are interested in what you have to say.
A pixel (a snippet of code) is installed on your website to track your visitors.
You can set it to keep track of clicks to your website on Facebook ads, as well as likes and comments to posts.
Know who is interested in what will allow you to focus your content even more.
Read more about the Facebook ad pixel here.
These strategies and company website ideas can be used separately, but they work best as a system when used together!
Think of it all as a spider web.
When one thread is weak, the whole thing gets weaker, and won’t catch as many flies.
You might not want to think of your customers as “flies”, but we digress…
But first, if your company homepage looks less than stellar and isn’t mobile responsive, none of the above will matter!