Email campaigns still remain one of the most effective ways to get a desired message out to a large number of people in a short amount of time. In order for an email campaign to be effective it needs to touch the recipient in some way and cause a reaction.
One way to help assure a positive response is through a “Gain, Logic, Fear” campaign. This type of email campaign appeals to the emotional side of recipients and spur them into action.
Best uses for the Gain, Logic, Fear Campaign
Using the ‘Gain, Logic, Fear’ is a great idea whenever a business wants to grab the attention of someone on their email list and urge them into a desired action. They are ideal for sales, special offers, promotions, and special events to name a few. Any time a positive connection between the business and a customer (even if the response is merely a click) can be made is a good time to consider a ‘Gain, Logic, Fear’ approach.
Creating a “Gain, Logic, Fear” campaign
The effectiveness of a ‘Gain, Logic, Fear’ campaign is in its creation. Each email should appeal to specific human emotions that will elicit the desired response.
- For this portion of the email, keep in mind that the recipient will be wondering what will gained by taking action. Most people will not click on a link without a specific potential payoff. Be sure to provide some type of incentive for those who complete the desired action.
- Although many decisions are made emotionally, they are generally justified through logic. Therefore, this is an important step in the email campaign. It is crucial to provide consumers with potential validation for their decisions. This can be accomplished by providing hard data such as statistics and odds as well as comparisons, expert opinions and endorsements.
- Fear is a great motivator; it just needs to be done the right way. Carefully worded emails that point out a potential pitfall if action is not taken can easily prompt someone into action. Nothing spurs a reaction as much as the idea that something might be missed out on. Fear can be instilled by a simple statement such as “for a limited time” or “ending soon”.
Any business looking to gain quicker responses from current and potential customers should try launching a ‘Gain, Logic, Fear’ email campaign. The results will be fabulous.