From leads, come meetings. From meetings, come sales. From sales, come repeat business and referrals. The cycle is simple and your website is the 21st century tool to getting more leads from around the globe. There really is no set standard to the amount of leads your website should bring in. Instead the amount of leads and conversions is related to how well your site is designed for your target audience and how many people your product can be marketed to.
What Kind of Leads do You Need?
Before you jump ahead, get more clarity about your target audience and ask yourself the following questions:
-Who is your ideal client?
-What is that person’s primary function on your site?
-What would motivate them to leave their contact info?
Now determine what you want your next site visitor to do.
-Sign up for an email newsletter
-Like your business Facebook page
-Fill out an online contact form
Take a Look Back at Your Business
-How many people do you currently sell to?
-How much do you want to expand your market?
-Why would people want/need to be connected after purchase?
Primary Tools for Conversion
–Email Marketing: Though this doesn’t usually lead to immediate sales, email marketing builds long term trust that can lead to a great relationships and sales overtime.
-Contact Leads: These people contacted you directly to get a quote or learn more. Though harder to get than an email lead, these can turn into business quickly.
Design Your Website to Convert Your Target Audience
As you begin to tailor the design of your website to your target audience, you set yourself up to generate more leads and convert more into sales.
-Site Layout: You want to display the content on your website the way your audience likes to view it. Trendier crowds may prefer a wide-width, while a information-laden site for a more contemporary audience might utilize a more traditional layout.
-Colors and Fonts: Colors play to your audience’s emotions. They can be used to influence their choices and perceptions. Make sure to choose colors based on your industry. Fonts should also be used to suit your audience. For example, you would probably find a doctor’s website with Halloween colors and font odd.
-Content: Make sure the content on your site is appropriate for your audience. Use a tone of voice that is congruent with them and what you are selling.
By increasing your awareness and applying these tips, your website will start to bring more leads and convert them into sales. This post only scratches the surface of a topic that can transform your business results exponentially.