Take your salon to the next level with a short, high quality promotional video!
A high quality salon promotional video is one of the best digital marketing solutions.
It’s actually a great idea for all types of businesses.
But salons rely on good visual representation above all other things. Your customers need to see the inside of your salon, as well as a short example of what you can do.
A salon promotional video doesn’t need to be complicated.
In fact, it’s best if it isn’t!
Hiring a professional videographer to shoot your salon promotional video is the best idea.
Not quite in the budget at the moment? You can take the DIY approach.
Follow these guidelines to create the best salon promotional video possible on a shoestring budget.
Click here for an example of the perfect salon promotional video.
Watch it, and then come back and keep reading!
Use the Right Equipment
If you don’t have a good video camera, you can try to borrow one from someone.
Have a regular digital camera?
Just make sure it has plenty of memory so you can take plenty of footage.
To make sure your video isn’t shaky, you’ll need a tripod to keep it still, and get a variety of angles.
What to Shoot
If you watched the example of the perfect salon promotional video, you’ll see there was a lot of footage of customers getting their hair styled.
Ask your customers if it’s okay to use their likeness in your video.
You’ll need to take a lot of footage, so you can provide plenty of different shots.
Shoot the inside of the salon at different angles.
You can also look a lot of other salon videos to get more ideas for all kinds of shots.
Optional: Introduce yourself and your salon with a few sentences. You can do this in front of the camera, or just record your voice to dub over the video.
How to Edit
Both Microsoft and Apple computers come with a free video editing software.
These free video editors allow you to edit out certain parts, add music and use frame transition effects.
If you’re not familiar with the software, play around with it.
Be sure to keep an original copy of all of your footage, so you can add or subtract later without losing anything.
Add good stock music by downloading it from BenSound.com, or other free music sources.
Be careful with the music!
Make sure it provides the right atmosphere that goes along with the branding of your salon, and would appeal to your target market.
Keep it Short
According to Single Grain:
“…the longer a video drags on, the lower its retention, which is expected. Yet videos under 1 minute enjoy 80% viewer retention up to the 30-second mark, while videos 2-3 minutes in length still enjoy 60% retention. 5-10 minute videos (which is just about the cutoff for video marketing purposes) still see over 50% viewer retention halfway through.”
Trim it down and use only the best pieces of all the footage you take.
Once your salon promotional video is finished, upload it!
Create a YouTube account for your salon, and upload the video. Be sure to use descriptive keywords like “hair salon” and the name of your salon so it comes up in searches.
There are other video social networks like Vimeo, and Vine (edit 6-second videos and upload them from the main footage!).
Show it off on your social accounts, like Facebook and Twitter!
And of course, upload it to the homepage of your salon’s official website. It makes a great introduction.
As you can see, a salon promotional video is a great idea, because it takes care of many of your digital marketing needs and works on several different platforms.
If you create a video for your salon, or have one made, let us know and link to it in a comment!