As we’ve talked about in previous posts, times are rough for restaurants. With all states leveling various restrictions against bars & restaurants, revenue is down & many tables are empty. This has forced many businesses to get creative about how to keep connecting with customers—& keep their doors open. As a result, the tools of […]
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The Splinter Offer Marketing Sales Funnel: 1 Writer’s $430,000 Success Story
There’s an old saying that says everyone has a book in them. However, for most authors, actually writing the book is the easiest part. The bigger challenge is finding a way to stand out from the rest of the crowd & get people to purchase your book instead of competing titles…or even just other expenses […]
How This Marketing & Sales Funnel Strategy Exploded Event Promotion
Whether they’re webinars, Zoom lectures, workshops or seminars, live events make great tripwires. Remember, the Customer Value Journey is made up of incremental steps that build your customers’ adventure with your brand. And a big part of that process is when they make their first purchase in the Convert stage. At this point, you also […]
Why The Free Plus Shipping Funnel Works & How To Use It
So, you’ve built a good website for your business. You’ve started using it to generate leads using a lead magnet & a system for gathering contact information. You’re building a list of email addresses that each represent someone who could become not just a customer, but an eventual brand evangelist. So what do you do […]
How Adding Ecommerce To Your Website Can Double Your Overall Sales
Adding ecommerce to your website is a solution that can apply to virtually any business—even if your business already has a loyal customer base coming to your store in person. Local clientele is obviously great—but a website that incorporates online sales can expand your business to customers outside your immediate location & even create greater […]
How To Get Customers To Buy More With A Return Path
Think of your favorite brand. Got it? Good. Now, grab a pen and paper and write it down. Now, list your 3 favorite products from that brand. How easy was it to list more than one thing? Did you top 3 immediately spring to mind? Did you have so many favorites that it was hard […]
Shopify vs. BigCommerce: Which Comes Out On Top?
Shopify and BigCommerce are the top ecommerce platforms available to merchants today. Shopify is clearly the leader in regards to number of stores and revenue and is the best fit for many stores, but at times will fall short of delivery for a larger than expected group of merchants. Exploring the types of platforms and […]
How to Acquire New Customers with Tripwire Offers
Let’s take a moment to acknowledge one hard truth about marketing: People don’t like to be sold to. You might have an amazing product or service…in fact, you probably do. But just because you know it’s amazing doesn’t mean other people know it is, or are even willing to accept it. Just because you know […]
How To Generate More Leads From Your Website
Your website is the most powerful tool at your disposal for getting more customers. You need a good website because customers expect it, and you need to be able to drive traffic to get them there. But most importantly, you need to have a mechanism in place to collect contact information from that traffic and […]
How to Make a Promotional Calendar for the New Year
At some point or another, it’s happened to every marketer. Demands on your time within your business are pulling you from one direction to another. There’s barely any white space left on your calendar, your staff is behind on deadlines for rolling out a new product, multiple tech obstacles keep popping up, and you’re generally […]
