Small business owners know they’re a lot more than just the owner.

Over the course of a single day you’re the manager, accountant, marketer, and customer support specialist.

You’ve heard there are thousands of tools that could save you time but more often than not, you don’t have the time to learn those tools.

Furthermore, how do you know which ones are actually worth using?

We’ve compiled the best resources for small business owners to manage and expand their web presence.

Small Business Web Essentials

When it comes to your web presence, it’s easy to drown in software.

The truth is… When you’re starting out you really only NEED three things: a social media manager, a customer relationship management system, and a web host for your content.

1. HootSuite is a social media manager that allows you to log, schedule, and post social media updates from one location. Whether you’re using Facebook, Linkedin, Twitter, Instagram or all of the above, HootSuite can save you a ton of time. Furthermore, social media managers ensure your web presence stays consistent (even when you’re on vacation). Still won’t have the time? Here’s another solution.

2. CRM Software is a program that helps to manage your customer relationships quickly and easily. From basic information like name and email address to scheduling appointments and sending automated reminders on sales and updates. We recommend Infusionsoft.

3. WordPress is a saving grace for many small business owners.  After all, what are the chances that on top of running your business that you have the time to learn web development?  Paired with Infusionsoft, WordPress is the most efficient host for your content.

Small business moves fast and you should too.

Though it’s tempting to download everything that says it’ll save you time, the majority of small business owners don’t have the time to learn how the tool works.

As time moves forward, you’ll have room for more programs.  

For now take the time to get acquainted with the essentials before overloading yourself with productivity programs that actually cost you more time than they can save.

If you’re convinced you need more than what’s on this list, make sure you employ an expert to navigate and automate your web presence.