Email autoresponders, or email automation, are great marketing tools when used properly. In order to get the most “bang for your buck” when using an autoresponder some forethought needs to be put in and certain elements need to be included. After you’ve set it up– Consider yourself automated. Now your emails will reach their inbox […]
4 Golden Rules for Subject Lines
First impressions are the make-it or break-it interaction with another person or a business, and if they’re not impressive they are likely forgotten. When it comes to email marketing, this statement couldn’t be more accurate. By the way, the body of the email needs to be crafted to hook them in the best way possible. […]
Welcome to the Email Machine: How to Expand Your Email Subscriber List
So now that we’ve told you the good news about email marketing, let’s talk about the bad news: Your database of email subscribers is not immortal. Even if you’re doing everything right, you’re bound to lose subscribers. Whether it be because they’re finally jumping on board with gmail, abandoning their old server, or losing […]
Baby Come Back: The Win-Back Campaign
One of the biggest challenges business owners face is getting customers and keeping them. Email newsletters are a great way to remind your customers of your products and services, but what happens when your customers stop opening and reading those emails? What if they no longer have an interest is your products? You can […]
How to Write a Game Changing Indoctrination Series
Now that you’ve serenaded your potential customer into a lead, it’s time to get ready for your first date. Maybe they opted in to a newsletter, downloaded a lead magnet, or simply want to find out more about you and your company. Before you blow your chance think about it: This isn’t some silly sales […]
How to Write Subject Lines and When to Step Away from Your Email Campaigns
First impressions are pretty simple: if they’re not impressive they are likely forgotten. When it comes to email marketing, this statement couldn’t be more accurate. With all the spam or junk mail people receive every day, it has become a ritual to automatically delete emails from senders you don’t recognize or subject lines that scream: […]
The Bounce Rate and Your Untimely Demise
If you’ve been researching how to increase your web traffic rating, then chances are you’ve stumbled across the term ‘bounce rate’ more than once. Though it’s pretty self explanatory, you’d be surprised how many people have no idea what ‘bounce rate’ actually means. So here’s the long and short of it: ‘Bounce rate’ […]
How to Increase Sales with the Gain Logic Fear Campaign
Email campaigns still remain one of the most effective ways to get a desired message out to a large number of people in a short amount of time. In order for an email campaign to be effective it needs to touch the recipient in some way and cause a reaction. One way to help […]
Campaign Essentials: The 3 Game Changing Email Campaigns
The rise of email has made marketing so much more advanced than what it used to be. No longer do businesses solely have to rely on advertising in print, on TV, and on the radio; now, companies can promote directly to their target market by sending information straight to their email inboxes. Email is much […]
What You’ve Been Doing Wrong with your Email Strategy
When trying to get your brand or product out there, promotions through email marketing strategies can go wrong quickly. While utilizing email blasts and newsletters can be a great way to build your brand, there is a thin line between informing and badgering. What’s worse than an email strategy that doesn’t make you money? One […]
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