Have you ever noticed that once you know the every corner of your product it seems that sales get a little harder?
If not, congratulations you have all the Rupies! For the rest of us, the sales floor becomes an agitator as the temptation to jump to logistics rises. You know exactly why they should buy your product or service and you know exactly how it will benefit their life.
The science is all there but they just won’t bite.
Why? Because people don’t buy products or services, they buy a solution. The harsh reality is that the majority of consumers make purchase decisions based on how the product will solve their problem or satisfy their desires.
That’s why web presence and web traffic is so important to a company that is trying to develop their brand.
Additionally, that’s exactly why you want to draw traffic that is actually interested in what you do.
At this point, we’ve covered two essential parts of the Tri-Force: Email marketing and social media. Now we’re moving on to why you need a company blog.
Why You Need a Company Blog
- You can Sharpen Your Sword. The number one benefit that comes from having a company blog is not for your customers, it’s for you. As a blog must always be updating, you are forced to stay on top of the industry. You’ll become much better at identifying your customer’s position in the buying process. Plus, you’ll know how to answer any question a customer could possible ask you.
- It’s the Best Way to Qualify your Traffic. The fastest way to qualify your traffic is by looking at the analytics from your company blog. If they’ve taken the time to read your content, then your foot is already in the door. Remember, the less time you spend on unqualified leads, the more time you lose with the qualified leads.
- You become an Authority. A blog is another way to humanize your brand to people. With that opportunity comes the ability to show your customers exactly how much you know about your industry. They become a part of your audience and usher their friends towards your authority. Both loyalty and awareness are increased by the content in your blog.
Essential Elements of Traffic-Driving Blogs
It’s not enough to throw together some blog that you barely touch or spend anytime on. In order to create a blog that benefits your web presence, your blog needs to provide real value to the readers.
A clearly defined content plan.
If you have no idea what you plan to write about your blog can lose authority based on the fact that your posts are jumping everywhere. In short, visitors can’t tell what purpose your blog serves to them.
Consistently good content.
On top of content that provides readers value, your content needs to be consistent. You can’t drop of the face of the earth for a few weeks and then expect your blog to drive traffic. Make a posting plan and stick to it.
The resources are laid out before readers.
In marketing we talk a lot about ‘bouncing,’ which is a round about way of saying you want visitors to make it around your entire website and then some. With a blog, you can link them to tons of other content and offers without having to say: “Buy my stuff!”
They ask questions.
You want them to talk to you and the best way to do that is to ask a question. By asking questions within you copy, you’re giving readers a chance to ask themselves that very question. “Who is this for?” is a much better question then, “Why did you buy this?”
They advertise and connect. Blogs are another great way to get your customers talking. If they like your content, the chances that they will share it with their friends is increased. Additionally, this builds authority and gets people waiting on your website for the next post to go up.
Your company blog should be handled as one more important extension of your business.
Need some help getting started on kicking off your company’s amazing blog? That’s what we’re here for.
Recommended Reading: 9 Proven Ways To Generate Sales Leads
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