The Customer Value Journey: Building a Better Experience
When you market your product or service to your customers, you take them on a journey from being a stranger to your brand to a total evangelist who can’t wait to tell their friends about you.
In particular…it’s a journey of 8 stages that starts with awareness of your business & ends with them actively promoting it.
At Cirius Marketing, mapping your Customer Value Journey is where powerful marketing begins.
The Customer Value Journey: Building a Better Experience
When you market your product or service to your customers, you take them on a journey from being a stranger to your brand to a total evangelist who can’t wait to tell their friends about you.
In particular…it’s a journey of 8 stages that starts with awareness of your business & ends with them actively promoting it.
At Cirius Marketing, mapping your Customer Value Journey is where powerful marketing begins.
It starts with real relationships & real people…& to build that relationship, you have to ensure that your customers travel smoothly from one stage of their journey to the next.
It’s a step-by-step process for attracting, converting & keeping your best customers.
It’s called the Customer Value Journey…& it’s the foundation of how we build better experiences for both you and the people you do business with.
But here’s the thing…
Nobody finishes this journey alone.
Without you as their guide, they’ll get lost, hit walls, get stuck at half-built bridges and ultimately never reach their destination
Our job is to help you craft the perfect route through all 8 stages of the journey to ensure that you create more satisfied, loyal customers who will buy from you again and again.
It starts with real relationships & real people…& to build that relationship, you have to ensure that your customers travel smoothly from one stage of their journey to the next.
It’s a step-by-step process for attracting, converting & keeping your best customers.
It’s called the Customer Value Journey…& it’s the foundation of how we build better experiences for both you and the people you do business with.
But here’s the thing…
Nobody finishes this journey alone.
Without you as their guide, they’ll get lost, hit walls, get stuck at half-built bridges and ultimately never reach their destination
Our job is to help you craft the perfect route through all 8 stages of the journey to ensure that you create more satisfied, loyal customers who will buy from you again and again.
The Customer Value Journey Helps Our Clients…
- Build a strategy that naturally moves customers through each stage of their buying journey as you deepen their interest in your product or service
- Create offers that resonate so you can attract customers no matter where they are in the purchase process
- Build enthusiasm among both new and existing customers alike so you can keep them coming back and continue building your relationship.
Frequently Asked Questions
How is the Customer Value Journey different from models that other agencies use?
While other strategies exist, the Customer Value Journey is the most comprehensive tool for figuring out how to move customers farther ahead, faster.
It considers every step in the buying process where customers make critical decisions, need information or require encouragement or excitement to move ahead.
Including all 8 stages in your strategy will make your business unstoppable—and our goal is to see you become just that.
Why does it work?
You wouldn’t go up to someone you just met in a bar and talk about what to name your children, would you? Trying to get customers to immediately buy from you without establishing a relationship first is just as absurd.
The job of good marketing is to smoothly & effortless move prospects from one stage of the journey to another. The Customer Value Journey works because it naturally positions the right offers at the right places in each stage.
What’s your strategy for mapping my business’s Customer Value Journey?
The process of mapping your Value Journey begins with understanding your ideal customer—their desires, pain points & fears. This is the starting point for deciding which offers will best carry them from one stage in the journey to the next.
We’ll also identify which traffic sources (social media, email marketing, search engines, etc) will be most effective in getting your message out there so your prospects will take action.
What kind of success can I expect?
The Customer Value Journey is part of our Customer Value Optimization (CVO) system—while the Value Journey focuses on creating the best possible experience for customers, CVO is all about creating the best possible offers.
It’s the same system Starbucks and McDonalds have used to corner the coffee and hamburger markets. It’s the same system Amazon has used to dominate ecommerce. It’s the same system Beach Body and Sports Illustrated have used to become household names.
And it’s the same system we’ll use to craft offers that will take more customers from awareness of your product or service to superfans of your brand.
How can I figure out what my company is and isn’t already doing in our own customer journey?
Calculate your Customer Adventure Score! This interactive tool will map your brand’s current adventure and show you which of the 8 stages mark solid crossing points from your customer and which ones are half-built bridges—or even dangerous to cross.
Once you have your score, schedule your Growth Audit! It’s a complimentary strategy session where we’ll show you 73 ways to grow your business and help you decide what steps to take next.
Click here to schedule it now.