We rounded up the 7 highest rated WordPress Ecommerce Plugins to make picking the right one for you an easier task.
Being able to sell your products on your own WordPress powered website is ideal. Why?
- The whole customer experience is influenced by your brand.
- You can save money in the long run.
- SEO purposes (keyword your product pages!)
- It makes you look more authoritative than if you only sold products from a website like Etsy or Amazon.
Creating an online store on a WordPress website is also incredibly simple, even for business owners who don’t have any web development experience.
What These WordPress eCommerce Plugins Have In Common:
- They’re all free and have all the essential functions and features you’ll need to run a proper ecommerce website (coupon codes, secure checkout, tax and shipping settings, etc.)
- They have a premium version you can install for additional features…
- OR you can purchase individual extensions for specific features, like special payment methods, the ability to import spreadsheets, special shipping options, and more.
- They all have a 3.5-star overall user rating or more (as rated on WordPress.org’s plugin directory, based on overall performance and beginner-friendliness).
WooCommerce
The most popular of the array of WordPress ecommerce plugins.
It’s used by over 17.77% of ecommerce websites in existence, and by big names like Entrepreneur, Cosmopolitan and Harley-Davidson.
WooCommerce is more suitable for smaller online shops, so if you plan on scaling to a store with thousands of products, you’ll need to move over to a heavier plugin.
User Ratings:
4.6 out of 5 stars
What Makes it Stand Out:
- There are a myriad of WordPress themes that work seamlessly with WooCommerce to create the perfect, powerful ecommerce website. Check out the 39 Best eCommerce WordPress Themes Powered by WooCommerce eStore Toolkit 2016.
- In addition to the premium themes, there are also some great free WooCommerce-compatible themes. Here are the 30+ The Best Free WooCommerce Optimized WordPress Themes 2016.
- Easy to set up payment options, receipt emails and other important functions.
- PayPal Standard integration.
- Sales and reviews reports.
- Multiple shipping options
- Flexible couponing system
- Easy inventory management
- Loads of online documentation and forums if you need help
- Allow your visitors to buy downloadable products or order physical ones
Easy Digital Downloads
Also extremely popular, but it’s special.
Easy Digital Downloads isn’t as heavy duty as the other WordPress ecommerce plugins, because it just enables you to sell downloadable products. There are no shipping options, because it’s not built for selling physical products.
No special WordPress themes needed.
If you just want your visitors to purchase e-books or other downloadables from your website, EDD is what you need.
User Ratings:
4.8 out of 5 stars
What Makes it Stand Out:
- Cart system for purchasing multiple downloads at once
- Complete promotional code system
- Many payment gateways. PayPal, Amazon, Test Payments are included by default with Stripe, PayPal Pro, PayPal Express, and others available as extensions
- Complete payment history
- User purchase history and ability to redownload files
- Multiple files per downloadable product
- Variable prices for multiple price options per product
- Bundled products
- Customizable purchase receipts
- Earnings and sales charts
- Detailed purchase and file download logs
- Data export options for CSV and PDF
- Add functionality with many extensions
This feature is extra cool:
“With extensions for MailChimp, Campaign Monitor, and AWeber, Wysija,ActiveCampaign, iContact, Constant Contact, and more, Easy Digital Downloads can easily grow your email subscription lists while making you money at the same time.”
Jigoshop
User Ratings:
4.4 out of 5 stars
What Makes it Stand Out:
Easy to setup — just get into the settings to pick your base country, currency, catalog options, stock management, tax settings, shipping and payment gateways.
Go here to see their add-ons that you can purchase for extra functions.
iThemes Exchange
User Ratings:
3.8 out of 5 stars
What Makes it Stand Out:
- Easily add sales tax to your customers’ purchases.
- Adds a widget to the Admin dashboard to give basic sales statistics
- Process transactions offline via check or cash.
- Use the Product Categories and Product Tags add-ons to add a Category or Tag taxonomy for all products.
A selection of special themes are offered, but aren’t necessary for running iThemes Exchange.
Shopp
Shopp is a little less beginner friendly than WooCommerce and the others mentioned above, but if you have a web developer on your team, Shopp can get a powerful ecommerce site started, which gives your online store plenty of room to grow.
User Rating:
3.7 out of 5 stars
What Makes it Stand Out:
Extra robust inventory tracking.
MarketPress
Created by the WordPress geniuses at WPMUDEV.org. A powerful free ecommerce wordpress plugin, with some really awesome features.
If you get the premium version, you have access to high quality storefront themes and other plugins made by the wpmudev crew.
User Ratings:
3.5 out of 5 stars
What Makes it Stand Out:
- Fully integrated with Google Universal Analytics eCommerce tracking
- Stock tracking and alerts per variation
- Stock tracking and order management and alerts
- Checkout without having to be a site user
You can create a selling network, like Etsy.
WP eCommerce
WP eCommerce is the oldest of the WordPress ecommerce plugins.
This is another web developer special, but beginners can find their way around it with some practice.
User Ratings:
3.5 out of 5 stars
What Makes it Stand Out:
- Make the plugin your own with CSS and HTML customizations
- Integration with dozens of different payment gateways
- Easily integrates with many popular WordPress plugins
- Built-in marketing tools
- Manage your orders and catalogues with powerful built-in tools
- Extend your eCommerce site with additional modules
- With hundreds of available hooks, developers can make WP eCommerce do anything you can imagine
Go here to learn how to install a WordPress plugin. Hint: It’s really easy.
We hope our list of WordPress Ecommerce Plugins make the process of starting your ecommerce website quick and painless.
Once you have your ecommerce website setup, you’ll need to get the word out.
We can guide you to the best ways to market your business online, and you’ll have the opportunity to talk to one of our growth hackers for 30 minutes, no charge, no strings.
Schedule your Double Your Sales Review today!