As a business owner, you want to invest in marketing that actually affects your bottom line. We’re going to discuss what makes entrepreneurs money from their websites and what makes that money disappear.
- Does Your Site Generate Leads?
Your website makes money when people buy from you. In order to get there, you need leads. Your website is the best lead generating tool you have, if its designed correctly. If your website doesn’t generate leads, its costing you money. Do some research on how to generate leads or hire a service to hep you do it.
- Is Your Website Responsive?
If people cannot interact with your site or it looks like it is from the early 90s, you need to upgrade fast. If you don’t, your site is costing you money. Since people access websites from all sorts of devices, your site must be viewable from any mobile device.
- Is Your Site Search Engine Optimized?
If your site was optimized for search more than a few years ago, good luck making any money from it. Search engines like Google regularly release updates and if you are not on top of them, your site’s search results rankings will go down. Sites with high search results make more money than those on the 10th page. After all, who makes it to the 10th page before rephrasing their search terms?
- Do You Use Email Marketing?
Can people who visit your site register for a newsletter or submit their email and contact information? If you gain access to their information, you can turn your website into a bottom-line boosting machine. Strategic email marketing will make you more successful.
- Does Your Site Get Updated?
Not only will an old site appear lower on the results page, people won’t be able to tell if it is active. Install a blog to keep your site up to date easily. Writing a post as little as once per month can keep your website fresh and familiarize your brand with the public.
If you consider these five questions with honesty when it comes to your website, you can start to turn your website into a money-making resource. Websites are a tool and if used properly, can boost to your business. If you want help making money from your website, contact us today.