There’s no question that businesses are using websites more frequently as time goes on.

They are ideal ways to reach out to consumers, especially in the age of digital media. Furthermore, websites are often cheap or free, and can be constructed easily and made to be aesthetically pleasing.

However, many business owners aren’t sure what to use their websites for – take a look at these six ways to make the most of your website, and try out some new ideas!

1. Information

The primary purpose of a website is to display information about your business in order to inform users and promote awareness.

Most consumers browsing traditional advertising media such as magazine ads or television commercials only take in a limited amount of information; They can then visit your company’s website to find out more.

Types of information can include the company mission, founders/executives/team, products or services offered, and success stories.

2. Blog

A blog is a periodically updated section of your site where you can post relevant articles and other pieces of information that incorporate your products or services. Blogs help engage users because they reach beyond stating information and go into applying it in a helpful and practical way.

3. E-commerce

A website can be a great way to boost sales because many consumers prefer purchasing items straight from their homes.

The success of large online retailers such as Amazon and eBay attest to this, as does the rise of helpful tools for online payments such as PayPal. Add a “store” to your website so that customers can take the experience of shopping for your products home with them.

4. Social media connection

Your website can be an important way to integrate social influence into your business platform, as you can provide a link to your Facebook or Twitter profiles (or even a direct feed that shows your latest posts). Make sure your website is equipped with “like” and “share” buttons that help spread your message on social media.

5. Deals

The online world can be a great forum to offer special deals that may not be available in-store; Offering special web deals attracts customers to your website and promotes your business.   In fact, setting up routine promotions can assure you customers make their way back to your website.

6. Contact information

Your website serves as a reference point for clients and customers to be able to contact your business, whether it be by feedback or to request a product or service.

Search engine optimization (SEO),integrates keywords into your website so you end up at the top of the list in search results. SEO helps consumers find the sites they are looking for and ensures that they can find you in the vast pool of websites.

Recommended Reading: How Many Leads Should My Website Have?