Internet users are most often looking to answer a question or gain information, and businesses will benefit when they can understand what questions or goals their customers have. Take a look at these five tips for recognizing the needs and problems of online customers, and incorporate them into your website today! Utilize customer surveys. Surveys […]
5 Things To Do Before Building A Website
You’re a business owner that’s decided to build a website for your small business. You’ve heard about the benefits – aspects such as…
Stages of Customer Purchasing
The goal of every website is to attract visitors – but for most websites, there’s a difference between simple “visitors” and people who take action. There is a point at which someone who is simply browsing the website turns into someone who purchases an item, fills out a membership application, or downloads a software program. […]
3 Ways Purchase Behavior Affects Your Business Website
Purchase behaviors are the patterns that customers have when it comes to purchasing goods and services. They can range to behavior when making a purchase, such as what customers look at first (price or quality?), to behavior over the course of numerous purchases, such as what kinds of products customers tend to buy. Purchase […]
5 Reasons the Customer Journey Matters
Every business has heard it at some point – a customer journey is beneficial. Customer journeys are recommended for every business from insurance to technology sales, but although many businesses understand the steps required to create a customer journey map, few understand why one is necessary. Creating a customer journey (and ultimately, using a […]
3 Steps for Mapping a Customer Journey
If you’re a business that’s decided to create a customer journey map, you’ve made the right decision! Customer journey maps are visual or written records of the customer experience for each individual business, or even for each transaction within a business. The goal of mapping the customer journey is to help both the customer and […]