Cirius Marketing

Serious Results. Guaranteed.

CALL US: (855) 607-7766
  • Home
  • What We Do
    • Web Design
    • Sales Funnels
    • Email Marketing
    • Content Creation
    • Software Setup
  • Blog
  • Contact Us

5 Reasons the Customer Journey Matters

reasons customer journey matters
Tweet
Share
Pin
Share

Every business has heard it at some point – a customer journey is beneficial.

Customer journeys are recommended for every business from insurance to technology sales, but although many businesses understand the steps required to create a customer journey map, few understand why one is necessary.

 

Creating a customer journey (and ultimately, using a map to lay it out) is beneficial for numerous reasons, but is especially helpful for businesses that have websites. The customer journey helps business performance overall – which ultimately brings greater traffic to your website.

 

According to the Harvard Business Review, a TV provider company found that over the course of its interactions with one customer, that customer’s satisfaction fell over 40 percent. This is because, although many businesses consider customer service at every individual touchpoint, the overall picture – the customer “journey” – is much more important.

 

Businesses that consider every step in the customer’s interaction with the company and work to make that journey as streamlined as possible (by forming an overall vision of service and mapping out the journey) see a jump in customer satisfaction. This improves business performance overall, and once businesses see a jump in profits, their websites receive much more traffic, further spreading the world and helping promote the business.

 

The website is important for more than just promotion – it can oftentimes be a crucial part of the customer journey itself.

Websites are those “touchpoints” that together make up a customer journey – often, customers will have to visit the website to find contact info, make a purchase, or research product or service options. This means that the customer journey matters to your website because of the necessity of knowing what the overall picture looks like for your website – then, you can craft your website to the needs of your customers to meet the goals that you set in the journey.

 

Having a customer journey ultimately benefits the website because customers that use it as a part of that journey will have a greater reason to visit the website. While there, they can discover other aspects of your business, such as online deals or promotions, further information, and social media updates.

 

Keep these considerations in mind when creating a customer journey, and consider how to integrate the customer journey into your website. Whether through video, graphic, or text formats, you can utilize your website and make sure the customer journey benefits your business!

Recommended Reading: 5 Tips for Understanding a Customer Journey

Tweet
Share
Pin
Share

Related Posts

  • Niche marketing strategyThe Niche Market Strategy That Brought In Scary Awesome Profits
  • Non-Profit Online Marketing2016 Non-Profit Online Marketing Trends

Filed Under: Uncategorized January 13, 2015

About Nick Ciriello

Nick Ciriello is the Founder of Cirius Marketing. By coupling care and innovative technology together, he provides cutting edge content, strategy, and marketing solutions that deliver the results small businesses desperately need to stay ahead of the curve. Connect with him on Facebook or on LinkedIn.

Complimentary Growth Audit
Anti-Failure Checklist

Latest Posts

  • The 5 Ways You Are Underutilizing Your Web Presence March 1, 2022
  • Get Slimed: Ecommerce Optimization Tips From A Novelty Brand December 29, 2020
  • How to Create An Emotional Connection With Customers December 22, 2020

What People Are Saying About Us

"Dear Nick and Cirius Marketing Team,
Thank you for being awesome! Bringing the 1158 vision to LIFE, listening, being responsive and truly CARING about your client and getting results."

All my best,
Kelly, 1158design
"I've been working side-by-side with Cirius for several months. Very professional, easy to work with, and their methods are proving to show results through my increased web traffic, leads, and sales. I'm very happy with the direction my business is going thanks to them!"

Nicole Taylor
Cirius Marketing
P.O. BOX 5139
Fairlawn, OH 44334

hello@ciriusmarketing.com
(855) 607-7766

WHERE DO YOU FIT IN?

Bars & Restaurants
Doctors
Non-Profit Organizations
Events & Planning
Hair Salons
Memberships
Local Internet Marketing

  • Home
  • What We Do
  • Blog
  • Contact Us
Facebook Twitter Instagram Youtube
Copyright © 2023 · CIRIUS marketing™ Privacy Policy