We said this before in Forbes in 2016 and we are still saying it today: “the biggest thing I see entrepreneurs underutilize is a plan—a general strategy on how to actually provide the best customer experience for the audience. They are just standing there with their bow, shooting arrows in the dark, hoping to hit a target”.
You need to have an online presence that is strategic and intentional in order to reap the benefits of being digital.
So, how can you make sure that you are using your web presence to its fullest potential?
Here are five ways:
Make a Plan
The first step is making a plan. You need to have a strategy for what you want your website to do and how you want it to look. This means setting goals and target audiences as well as creating a style guide and content plan. Without this, you are just shooting arrows in the dark.
Create Useful Content
Your website should be full of useful content that will help your audience. This means creating blog posts, articles, resources, and more that provide value to your readers. Not only will this help you establish yourself as an expert in your industry, but it will also help you rank higher in search engines.
Optimize for Search
If you want people to actually find your website, you need to make sure it is optimized for search engines. This means using the right keywords and phrases as well as creating backlinks to your site.
Your website should be used as a tool to build relationships with your audience. This means creating a strong social media presence and using email marketing to stay in touch with your readers. You can also use your website to host webinars or create downloadable resources.
Measure Your Results
The final step is to measure your results. This means tracking your website’s analytics to see how well you are doing and make changes as needed. You should also be testing different elements of your online presence to see what works best for your audience.
If you want to find success with your web presence, make sure you are using all five of these tips. By following a strategic plan, creating useful content, optimizing for search engines, building relationships, and measuring your results, you can make the most of your online presence.
Discover what the patented formula looks like, how well you’re incorporating it into your current strategy & even more tools & resources to help you improve your score… when you take the Customer Adventure Score.