Let your customers provide you with extremely-valuable content!
If you aren’t getting customer reviews together right now, this infographic will get you motivated!
Even though this infographic states that many people use YouTube as a search engine, this won’t necessarily be the best platform for working out a user generated content marketing campaign.
There are many avenues you could take, as well as different platforms to use.
It all depends on where your target market hangs out. Which social networks to do they spend the most time on?
The best place to find user generated blog content is Facebook.
If you can start getting reviews from Facebook, as well as from review sites like Yelp and Yellowpages, you can compile a blog post of the best reviews.
This is a great way to start leveraging user content.
But don’t stop there!
Make it fun for your customers and followers on social media by creating a campaign which will showcase their creativity.
Take Starbucks’”White Cup Contest” as a successful example.
Starbucks asked their customers to doodle on their Starbucks cups and enter photos into a contest. The winner’s cup design would be the template for a limited edition Starbucks cup.
Almost 4,000 customers submitted entries in a three week span.
That’s how you increase customer engagement! You don’t need to be Starbucks to pull this off, either.
What will you come up with?