People have been connecting on Facebook for more than a decade, but Facebook Messenger has gradually overtaken it as one of the most popular ways to communicate.
One of the top apps downloaded across all mobile platforms, Messenger has 1.3 billion users sending an average of 8 million messages every month. This, of course, makes it a perfect strategy for businesses to connect with more customers as they message their way across Facebook.
The easiest way to take advantage of this tool is chatbot Facebook ads, which run an ad to the Messenger platform. People who interact with the ad will be taken directly to Messenger, where they will be able to engage with the bot.
Chatbot Facebook ads can be used for multiple purposes. They can provide information about your products & services, answer frequently asked questions & even help your customers shop for products.
Plus, they fit your customers’ lifestyle & communication preferences in ways that few marketing strategies do.
3 Reasons Why Chatbot Facebook Ads Work
They Make Handling Sales Objections Easy
Customers will give you a host of objections about why they can’t buy your product, so they way you introduce your brand is critical. Most people won’t pick up the phone to converse with a stranger about a product, even if it’s something they need.
However, sending messages is so common & convenient that it makes introducing your product or service informal & friendly. It’s so easy for customers to use that it goes a long way to overcoming objections about cost, timing or benefits.
It’s Just As Effective As Generating Email Leads…Maybe More
Once a user interacts with your bot, they opt in to receive more messages from you, just as subscribing on a website generates leads you can continue to email.
People are often reluctant to give out their email addresses out of fear that their inbox will be clogged up with stuff they don’t actually need or want. But messages are at lower risk for this & therefore have a lower resistance barrier.
The main point of any lead gathering is to generate conversations surrounding your brand and encourage people to want to learn more. Unlike email, phone calls or other methods of doing this, chatbot Facebook ads literally create real-time conversations in the manner that most people prefer to communicate.
They’re Just Plain Fun
In the end, chatbot Facebook ads are one of the only marketing tools that are actually enjoyable for leads to engage with.
You have the opportunity to use them to create a unique personality & voice for your brand, engage with users in creative ways & set the stage for a relationship with your product that you can nurture as time goes on.
Bonus: Did We Mention They Make Money?
ManyChat, the platform Cirius Marketing uses to build Messenger bots for our clients, has seen chatbots increase businesses’ ROI up to 400%. In fact, one of their greatest success stories comes from Digital Marketer, an agency we proudly partner with.
Digital Marketer used Facebook ads to drive traffic to their Messenger bot, where they then used simple conversations to convert leads into buyers. In the end, they achieved an ROI of 500%.
One Business’s Flawless Messenger Strategy In Action
Permanently Flawless is a permanent makeup salon in Akron, Ohio that specializes in brow procedures. One visit to Jessica Soles, a licensed permanent makeup specialized who also has a medical background, can leave clients with perfect brows that stay that way 24/7.
No messy makeup. No getting up early to draw them on. You can have perfect Kim Kardashian brows all day long.
Permanently Flawless has a solid fan base in Akron, & their unique use of Messenger bots has only grown their following.
They use their Messenger bot to not only educate leads about their services, but actually pre-qualify them for services.
Permanent brow makeup falls into 2 categories. Microblading involves using tiny needs to deposit ink into the skin, while powder brows create a more shaded, pencil-drawn look. However, there are many factors that determine which technique or whether brow makeup in general is right for a customer.
For example, microblading is not recommended for women who are pregnant, are taking blood thinners or have aging or oily skin.
All this information would take a long time to gather from potential clients during the free consultation Permanently Flawless offers.
But with Facebook Messenger, they can instantly qualify leads & recommend which services would be best for them.
Built in ManyChat, the bot first welcomes users who send a message & asks if they want to find out if they qualify for Permanently Flawless’s services.
Users then answer a series of questions that will recommend them for one of the services.
Based on their responses, the bot sends them into different sequences that recommend them for different services. It also captures their email addresses to send more information about scheduling a consultation for that specific service.
Through Zapier, the contact information is then sent to Permanently Flawless’s ActiveCampaign, which fires off an email series encouraging them to schedule a consultation.
The Messenger bot has run more than 400 times to date, gathered more than 300 leads & has a click through rate of 87.4%.
Soles calls the strategy “nothing short of the greatest thing ever” & says it has helped her save hours of time that otherwise would have been spent personally answering messages to qualify leads—leaving her more time to spend actually serving the customers she already has.
How To Make It All Work
Whether you want to run ads to Messenger or just install a bot on your site or Facebook page, Cirius Marketing can help. Our services make it easier to gather leads & communicate with them in ways that are creative, innovative & encourage sales.
However, the right chatbot Facebook ad or Messenger strategy has to fit into the right customer journey. And there’s where we come in.
The Customer Value Journey is our patented formula for creating a better experience for customers that presents the right offers at the right places on their journey from stranger to your brand to total evangelist for it.
Want to get started with figuring out your business’s own Value Journey? We made a workbook to help you so you can learn our formula & see how it applies to your product or service.
Click here to check it out.