Starting an ecommerce store is not an easy task. Choosing a platform, designing your store & selecting products are all steps in the process that take considerable time, not to mention trial & error And even when the store is officially launched, it takes testing, numerous changes & additional development to achieve the results you’re […]

Successful businesses are typically defined by numbers—how many products they sell, return on investment & financial growth. But the foundation of strong sales doesn’t come from data. It comes from relationships, trust & loyalty built with customers over time. Knowing how to create an emotional connection with customers is crucial to creating a marketing strategy […]

People have been connecting on Facebook for more than a decade, but Facebook Messenger has gradually overtaken it as one of the most popular ways to communicate. One of the top apps downloaded across all mobile platforms, Messenger has 1.3 billion users sending an average of 8 million messages every month. This, of course, makes […]

Running a business online has one vital advantage over owning a traditional brick & mortar business: the freedom you have to communicate with customers at all times in multiple ways. Customers can place orders 24 hours a day. You can send updates & new offers via email. You can offer instant support whenever they need […]

Quick question…Which of the following people on your email list is most likely to generate the most sales for your business? The subscribers who have been on the list for a long time The subscribers who actively open every email every week The subscribers who just signed up to receive emails from you Give up? […]

The average person receives more than 100 emails a day. Which ones are you opening? Chances are, friends, family & mailing lists that have proven themselves to have relevant content for you are at the top of the list. But how does a list you’ve subscribed to prove itself to actually be useful? How do […]

People in the United States take many things for granted, but one of the biggest is consistent access to as much clean water as they want. From staying hydrated to bathing to treating infection & disease, water is the vital building block of life. And for Elizabeth Shores, founder of the nonprofit organization Untapped Shores […]

No matter how well-designed your website is, an attractive appearance alone isn’t enough to advance visitors through their Customer Value Journey. Technical issues, slow load speeds & other obstacles to responsiveness can all get in the way of getting visitors to engage with your brand. As a result, visitors land on your website & are […]

If your website is the vehicle your customers use to navigate their Customer Value Journey, new subscribers are the fuel that keeps more people completing their adventure. The more people who successfully complete your journey, the more customers you’ll have not only telling people about your business and referring more customers, but also buying more […]