If your website is the vehicle your customers use to navigate their Customer Value Journey, new subscribers are the fuel that keeps more people completing their adventure.
The more people who successfully complete your journey, the more customers you’ll have not only telling people about your business and referring more customers, but also buying more themselves.
However, a website that successfully converts visitors into subscribers is also a must for ensuring that you are continuing to introduce new people to your brand.
And a conversion website is your secret weapon to getting more subscribers, who can eventually become tomorrow’s customers.
You can increase conversions on your website by giving away a lead magnet—something free like a guide or a checklist that solves a problem & offers instant gratification.
And the more you do that, you not only increase the chances of them making a purchase, but also further their relationship with your brand.
So…why are we talking about a yoga business? After all, maybe you own one, but there’s probably a better chance that you don’t.
But the story we’re about to share makes it absolutely vital to your business, regardless of what you sell, because it’s going to teach you what is quite honestly the most effective way to generate leads.
You may never have thought you could learn something from a yoga studio…but you’re about to see how Namastream’s strategy for how to increase conversions on your website lead to major success for their brand—& could do the same for yours.
Namastream Takes Their Yoga Business Online
Founded in 2015, Namastream is a program that helps owners of yoga studios, pilates instructors, nutritionists, spiritual teachers, health coaches & more move their businesses online.
By building online video content & uploading it to the Namastream platform, customers for these individual businesses can stream yoga, nutrition & meditation classes online.
Studio owners can offer private lessons, broadcast live to a group of students or upload content & provide supplemental resources like PDFs, trainings for exercises to do at home & more.
While in-person classes at a yoga business are a great way to establish a brand & build relationships with participants, Barcelos became aware that they were far from enough to accomplish those goals.
The world outside the studio is fast-paced, & when people can’t be in physical classes, they need motivation to continue practicing skills on their own. Not only that, but many busy people don’t have the time available to sign up for a class.
Founder Jennifer Barcelos realized that studios like hers could reach current students & clients at home while also bringing in people whose schedules do not permit them to come in.
Her vision was to develop an easy way for instructors to make more content accessible from their studios to bring in more clients & increase revenue without having to teach more classes or do extra work.
The idea was great…but how was she going to get people to take advantage of her resources & build a list of leads?
Enter Namastream’s conversion website.
Their Answer For How To Increase Conversions On Your Website
Barcelos knew that the key to growing her business was growing a list of leads, & at the urging of some friends, she decided to get started with Leadpages, the same software Cirius uses to build conversion websites.
She constructed landing pages that promoted free resources like workbooks, webinars & equipment guides, then built a list of email addresses she could continue reaching out to with special promotions.
Part of what made her strategy of how to increase conversions on the website so successful was her integration of Facebook ads that directed users who clicked to separate landing pages for her lead magnets at a budget of $5 a day.
In less than a few months, Barcelos generated a list of 1,300 leads, dramatically expanding her customer base.
Namastream proves that while building a list of qualified leads takes time, the right content & site organization can dramatically reduce your visitors’ objections by offering irresistible, useful content that solves an immediate problem & showcases the value your business has to offer.
Having a great resource available is one thing, but being able to use compelling messaging to target customers on Facebook with your lead magnets creates even more success.
Make Your Site Compelling
On average, you have between 0 & 8 seconds to grab someone’s attention. If the headlines, subheadlines & images don’t paint your ideal customer’s ideal After State & illustrate the value you offer, they’ll leave.
96% of people who visit your site aren’t ready to buy, & they’ll use anything as a reason to leave the page.
Your site should be organized & responsive to visitors’ needs. It should tell the story of how people’s lives are transformed through your product or service, making it engaging & easy to explore & learn more (& we actually have a template for how to do just that).
Make A Great Lead Magnet
Just as Namastream offers tutorials, guides, workbooks & webinars, you need to offer a high value resource that makes it worth your subscribers’ while to provide their contact information.
A good place to start is to think about what problem you could provide a quick & easy solution to & what format would be easiest & most helpful for your subscribers to consume.
The answers to these questions may point to what your lead magnet could be.
What We Do & How We Can Help
So maybe you don’t run a yoga business or anything even close to it…but nothing is more valuable than a list of subscribers.
Each email address on your list represents a person you can reach out to who could potentially become a customer.
A conversion website & its corresponding lead magnet offer is the best strategy you can use to make it happen.
Want to learn more about our formula for building websites that convert more leads? Check out our One Size Fits All Website Template to get the basics on how it works & see how it could transform your website so you can get real results.