We said this before in Forbes in 2016 and we are still saying it today: “the biggest thing I see entrepreneurs underutilize is a plan—a general strategy on how to actually provide the best customer experience for the audience. They are just standing there with their bow, shooting arrows in the dark, hoping to hit […]
Get Slimed: Ecommerce Optimization Tips From A Novelty Brand
Starting an ecommerce store is not an easy task. Choosing a platform, designing your store & selecting products are all steps in the process that take considerable time, not to mention trial & error And even when the store is officially launched, it takes testing, numerous changes & additional development to achieve the results you’re […]
How to Create An Emotional Connection With Customers
Successful businesses are typically defined by numbers—how many products they sell, return on investment & financial growth. But the foundation of strong sales doesn’t come from data. It comes from relationships, trust & loyalty built with customers over time. Knowing how to create an emotional connection with customers is crucial to creating a marketing strategy […]
How Dynamic Facebook Ads For Real Estate Generate Leads
Imagine getting invited to a real estate open house in an area you’re thinking about moving to. Sure, you like the neighborhood…but life has been really busy. You’re burned out from work, the kids need attention & you really need a night off. Given this situation, the last thing you want to do is stand […]
How Wag! Can Turn A Dog Lover Into A Brand Evangelist
Celebrity endorsements, reviews from important customers & prominent product placement can go a long way to advancing your business’s reputation, but nothing is more successful for promoting your brand than loyal customers who loved their experience. The Customer Value Journey is about creating an adventure for customers, & the culmination of that experience is the […]
How Road ID Keeps You Safe On Your Customer Journey
The Customer Value Journey, the patented formula we use at Cirius Marketing, is proven to create better customer experiences. By creating awareness, getting customers to engage with content that educates & builds authority & leading them to take a desired action, businesses can take strangers to their brand & turn them into total evangelists for […]
The Niche Market Strategy That Brought In Scary Awesome Profits
If you own a business in a common industry, there are certain tactics that usually work for reaching more customers. For restaurants, making your menu available online or through a Facebook ad helps to create awareness & let visitors plan their meals ahead of time. For retail, you offer coupons & discounts, often as a […]
How Subscription Marketing Strategy Grew A Coffee Business
Coffee & chocolate. Did that combination just make your mouth water? For most people, those 2 words represent relief from stress, sleeplessness & even a lack of creativity. Now imagine receiving a box in the mail every month that contains both, including instructions on how to make unique gourmet chocolate creations at home—plus all the […]
Speaking For The Trees On Shopify: Cause Marketing Strategy
With issues such as sustainability & climate change continuing to be topics of concern & conversation, more consumers are supporting causes that work to make a difference in the environment. Many of them deliberately seek out businesses that use environmentally friendly solutions, such as bulk shipping, recycling & using empty packaging materials for returns. But […]
How Kitsch Inspires Positivity With Their Ecommerce Digital Strategy
With the 2020 COVID-19 pandemic leading to canceled plans & lots of time at home, digital attention has never been higher. One study showed that Americans are spending as much as 4 hours a day scrolling online. In addition, the pain points & needs of all businesses’ ideal customers have changed. The people businesses are […]
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