The hardest part about getting new customers is getting their attention. With so much noise on the internet competing for their interest, it’s crucial that businesses find a way to make their message heard. But after you actually gain their awareness, the second hardest part is keeping it. Once your customer begins their adventure with […]
How The Customer Value Journey Can Build An Adventure
Ever go on a vacation you were really looking forward to…and have a terrible experience? Maybe your flight got diverted and they lost your luggage… …or you checked into your hotel only to find water damage on the ceiling and cockroaches in the bathroom… …or the dinner reservation you were looking forward to got lost, […]
Industries That Need A Chatbot Marketing Strategy
In our last post, we talked about how chatbot marketing strategy works and why restaurants in particular can benefit from it due to their unique challenges in the face of the COVID-19 pandemic. However…this strategy is also necessary for other businesses that have been impacted in different ways. As we’ve explored, this situation has caused […]
Messenger Bot Marketing For Restaurants and Bars
So much of our lives are dependent on messages. We send texts to friends and family, post family news on Facebook and participate in debates set off by Twitter soundbites. As a result, messaging has become a way of life, even to the point where many people would rather have someone send them a text […]
Bar And Restaurant Survival During COVID-19
In just one month, the coronavirus pandemic has devastated businesses across the country. With most states issuing stay-at-home orders and closures of all nonessential businesses, company owners have made painful decisions to lay off employees, close their doors and brace for an economic impact that is largely unknown. And the restaurant and bar industry has […]
How COVID-19 Could Affect Small Businesses and What You Should Do Next
There’s no ignoring it anymore: COVID-19 is in the U.S., and it’s not going anywhere anytime soon. In just the last week, the situation in the States has escalated from hypothetical scenarios and handwashing memes into a reality that is impossible to ignore. With mass gatherings, sporting events and conferences being cancelled left and right, […]
5 Ways to Explode Engagement With Live Video Marketing
Live video on social media used to be a novelty where users provided their friends and family with a real-time glimpse into their lives. But little by little, people began to discover its potential beyond their social circles. They began to see in particular the value of live video to promote particular ideas, events, causes, […]
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