Picture this: You’ve finally achieved your goal of opening a location for your small business. Your product is in stock, the building is constructed, and everything is ready for the grand opening. You show up at work, proudly stand behind the counter… …and never unlock the door. Sound crazy to you? It should. Why go […]
How to Make a Promotional Calendar for the New Year
At some point or another, it’s happened to every marketer. Demands on your time within your business are pulling you from one direction to another. There’s barely any white space left on your calendar, your staff is behind on deadlines for rolling out a new product, multiple tech obstacles keep popping up, and you’re generally […]
How to Win Holiday Marketing for Small Businesses
The holidays are the biggest shopping season of the year…but if you’re a small business owner, competing with the big guys can be a challenge. Like any business, you want to get your piece of the holiday shopping pie, and setting yourself apart from the competition is an absolute must. But how do you convince […]
The Ultimate Checklist for Your Holiday Campaigns
You’ve spent weeks getting your holiday campaigns wired and ready to go, coming up with irresistible offers and ways to draw in both loyal customers and brand new prospects. And with Black Friday, Cyber Monday, and the entire holiday shopping season right around the corner, it’s almost time to launch those holiday campaigns and […]
Best Black Friday Marketing Ideas to Start Off the Season
Nothing says “holiday shopping frenzy” quite like Black Friday. Although Cyber Monday has become its biggest competitor in the last 15 years or so, the day after Thanksgiving is still consumers’ main association with doorbusting deals, massive discounts, and of course, people fighting over TV sets on sale. And of course, no matter what service […]
Don’t Let Them Forget You: How to Retarget on Facebook
It’s happened to all of us at one time or another. You’re hanging out on Facebook when you see an ad for something you want. Maybe occasionally it’s something you actually need…but most of the time, it’s just a thing that would be neat to have. Let’s say that in this case, it’s a phone […]
Market Segmentation Strategy Examples for Reaching Your Customers
Imagine that you are going for a golf outing on a beautiful sunny day. It’s a perfect day to be on the course, and you’re looking forward to getting more than a few holes-in-one. You’ve also got a first-class set of golf clubs with you. However…as you make your way around the course, despite […]
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