Shopify and BigCommerce are the top ecommerce platforms available to merchants today. Shopify is clearly the leader in regards to number of stores and revenue and is the best fit for many stores, but at times will fall short of delivery for a larger than expected group of merchants. Exploring the types of platforms and […]
How to Acquire New Customers with Tripwire Offers
Let’s take a moment to acknowledge one hard truth about marketing: People don’t like to be sold to. You might have an amazing product or service…in fact, you probably do. But just because you know it’s amazing doesn’t mean other people know it is, or are even willing to accept it. Just because you know […]
How To Generate More Leads From Your Website
Your website is the most powerful tool at your disposal for getting more customers. You need a good website because customers expect it, and you need to be able to drive traffic to get them there. But most importantly, you need to have a mechanism in place to collect contact information from that traffic and […]
The Best Ways to Increase Website Traffic
So, you’ve taken the advice we discussed in our last blog post and decided to build a website for your business—a real, professional one, not one from that web guy who said he’d do it for free. You’ve established what your brand looks like online and launched your site. Now, you’re on the fast track […]
Why You Need a Good Website for Your Business
Picture this: You’ve finally achieved your goal of opening a location for your small business. Your product is in stock, the building is constructed, and everything is ready for the grand opening. You show up at work, proudly stand behind the counter… …and never unlock the door. Sound crazy to you? It should. Why go […]
How to Make a Promotional Calendar for the New Year
At some point or another, it’s happened to every marketer. Demands on your time within your business are pulling you from one direction to another. There’s barely any white space left on your calendar, your staff is behind on deadlines for rolling out a new product, multiple tech obstacles keep popping up, and you’re generally […]
How to Win Holiday Marketing for Small Businesses
The holidays are the biggest shopping season of the year…but if you’re a small business owner, competing with the big guys can be a challenge. Like any business, you want to get your piece of the holiday shopping pie, and setting yourself apart from the competition is an absolute must. But how do you convince […]
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