There’s no ignoring it anymore: COVID-19 is in the U.S., and it’s not going anywhere anytime soon. In just the last week, the situation in the States has escalated from hypothetical scenarios and handwashing memes into a reality that is impossible to ignore. With mass gatherings, sporting events and conferences being cancelled left and right, […]
5 Ways to Explode Engagement With Live Video Marketing
Live video on social media used to be a novelty where users provided their friends and family with a real-time glimpse into their lives. But little by little, people began to discover its potential beyond their social circles. They began to see in particular the value of live video to promote particular ideas, events, causes, […]
Know The Different Social Media Platforms And Their Uses
You need a social media strategy for your business—that’s a given. 3 million people are on social media every day, which proves that it isn’t going anywhere any time soon. Much like having a good website, making sure your brand is visible on social media is an essential part of spreading awareness about your product […]
Shopify vs. BigCommerce: Which Comes Out On Top?
Shopify and BigCommerce are the top ecommerce platforms available to merchants today. Shopify is clearly the leader in regards to number of stores and revenue and is the best fit for many stores, but at times will fall short of delivery for a larger than expected group of merchants. Exploring the types of platforms and […]
How to Acquire New Customers with Tripwire Offers
Let’s take a moment to acknowledge one hard truth about marketing: People don’t like to be sold to. You might have an amazing product or service…in fact, you probably do. But just because you know it’s amazing doesn’t mean other people know it is, or are even willing to accept it. Just because you know […]
How To Generate More Leads From Your Website
Your website is the most powerful tool at your disposal for getting more customers. You need a good website because customers expect it, and you need to be able to drive traffic to get them there. But most importantly, you need to have a mechanism in place to collect contact information from that traffic and […]
The Best Ways to Increase Website Traffic
So, you’ve taken the advice we discussed in our last blog post and decided to build a website for your business—a real, professional one, not one from that web guy who said he’d do it for free. You’ve established what your brand looks like online and launched your site. Now, you’re on the fast track […]
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