Coffee & chocolate. Did that combination just make your mouth water? For most people, those 2 words represent relief from stress, sleeplessness & even a lack of creativity. Now imagine receiving a box in the mail every month that contains both, including instructions on how to make unique gourmet chocolate creations at home—plus all the […]
Speaking For The Trees On Shopify: Cause Marketing Strategy
With issues such as sustainability & climate change continuing to be topics of concern & conversation, more consumers are supporting causes that work to make a difference in the environment. Many of them deliberately seek out businesses that use environmentally friendly solutions, such as bulk shipping, recycling & using empty packaging materials for returns. But […]
How Kitsch Inspires Positivity With Their Ecommerce Digital Strategy
With the 2020 COVID-19 pandemic leading to canceled plans & lots of time at home, digital attention has never been higher. One study showed that Americans are spending as much as 4 hours a day scrolling online. In addition, the pain points & needs of all businesses’ ideal customers have changed. The people businesses are […]
5 Restaurants That Nailed Their Facebook Ads After COVID-19
Shut down dining rooms. Limited hours. Carry out only service. Restaurants & bars have faced unprecedented challenges in 2020 as a result of the COVID-19 pandemic. Thriving businesses have found themselves in the midst of financial struggles they never could have anticipated. Bars & restaurants have been forced to get creative in terms of how […]
Advertising Through Instagram Stories: Gold’s Gym’s Success
Social media is integral to connecting with customers & the right marketing strategy executed in the right platforms can multiply your business’s profits. Facebook ads, attractive Instagram posts, videos—they all are proven to be successful in getting customers to engage with new brands & compelling them to buy. However, there’s a downside to social media. […]
How To Generate Leads With Chatbot Facebook Ads & Messenger
People have been connecting on Facebook for more than a decade, but Facebook Messenger has gradually overtaken it as one of the most popular ways to communicate. One of the top apps downloaded across all mobile platforms, Messenger has 1.3 billion users sending an average of 8 million messages every month. This, of course, makes […]
How Video Facebook Ads Build Awareness & Convert Sales
No matter what kind of business you own, video is a marketing trend you can’t afford to ignore if you want to create a successful experience for customers. With live video becoming more popular on Facebook & Instagram & TikTok exploding into the newest social media video craze, people can’t resist short, engaging clips of […]
How To Automate Your Business Processes & Save 100s of Hours
If you provide a service to customers, coordinating appointments, consultations & all the other personal connections required for your business can quickly become as overwhelming as running the business itself. You’re juggling work responsibilities, blending them with your personal life to the point of burnout. Your calendar is jam packed. Worst of all, you can […]
Strategy For Marketing Automation Tools For Ecommerce
Running a business online has one vital advantage over owning a traditional brick & mortar business: the freedom you have to communicate with customers at all times in multiple ways. Customers can place orders 24 hours a day. You can send updates & new offers via email. You can offer instant support whenever they need […]
The Best Customer Welcome Email To Bond With New Subscribers
Quick question…Which of the following people on your email list is most likely to generate the most sales for your business? The subscribers who have been on the list for a long time The subscribers who actively open every email every week The subscribers who just signed up to receive emails from you Give up? […]
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