No matter what kind of business you own, video is a marketing trend you can’t afford to ignore if you want to create a successful experience for customers. With live video becoming more popular on Facebook & Instagram & TikTok exploding into the newest social media video craze, people can’t resist short, engaging clips of […]
How To Automate Your Business Processes & Save 100s of Hours
If you provide a service to customers, coordinating appointments, consultations & all the other personal connections required for your business can quickly become as overwhelming as running the business itself. You’re juggling work responsibilities, blending them with your personal life to the point of burnout. Your calendar is jam packed. Worst of all, you can […]
Strategy For Marketing Automation Tools For Ecommerce
Running a business online has one vital advantage over owning a traditional brick & mortar business: the freedom you have to communicate with customers at all times in multiple ways. Customers can place orders 24 hours a day. You can send updates & new offers via email. You can offer instant support whenever they need […]
The Best Customer Welcome Email To Bond With New Subscribers
Quick question…Which of the following people on your email list is most likely to generate the most sales for your business? The subscribers who have been on the list for a long time The subscribers who actively open every email every week The subscribers who just signed up to receive emails from you Give up? […]
The Dinner For 2 Offer That Exploded A Restaurant’s Email Marketing
As we’ve talked about in previous posts, times are rough for restaurants. With all states leveling various restrictions against bars & restaurants, revenue is down & many tables are empty. This has forced many businesses to get creative about how to keep connecting with customers—& keep their doors open. As a result, the tools of […]
How This Music Store Got Personalized Email Marketing Right
The average person receives more than 100 emails a day. Which ones are you opening? Chances are, friends, family & mailing lists that have proven themselves to have relevant content for you are at the top of the list. But how does a list you’ve subscribed to prove itself to actually be useful? How do […]
How To Market A Charity With A Sales Funnel Marketing Strategy
People in the United States take many things for granted, but one of the biggest is consistent access to as much clean water as they want. From staying hydrated to bathing to treating infection & disease, water is the vital building block of life. And for Elizabeth Shores, founder of the nonprofit organization Untapped Shores […]
The Splinter Offer Marketing Sales Funnel: 1 Writer’s $430,000 Success Story
There’s an old saying that says everyone has a book in them. However, for most authors, actually writing the book is the easiest part. The bigger challenge is finding a way to stand out from the rest of the crowd & get people to purchase your book instead of competing titles…or even just other expenses […]
How This Marketing & Sales Funnel Strategy Exploded Event Promotion
Whether they’re webinars, Zoom lectures, workshops or seminars, live events make great tripwires. Remember, the Customer Value Journey is made up of incremental steps that build your customers’ adventure with your brand. And a big part of that process is when they make their first purchase in the Convert stage. At this point, you also […]
Why The Free Plus Shipping Funnel Works & How To Use It
So, you’ve built a good website for your business. You’ve started using it to generate leads using a lead magnet & a system for gathering contact information. You’re building a list of email addresses that each represent someone who could become not just a customer, but an eventual brand evangelist. So what do you do […]
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