In our last post, we talked about how chatbot marketing strategy works and why restaurants in particular can benefit from it due to their unique challenges in the face of the COVID-19 pandemic. However…this strategy is also necessary for other businesses that have been impacted in different ways. As we’ve explored, this situation has caused […]
Messenger Bot Marketing For Restaurants and Bars
So much of our lives are dependent on messages. We send texts to friends and family, post family news on Facebook and participate in debates set off by Twitter soundbites. As a result, messaging has become a way of life, even to the point where many people would rather have someone send them a text […]
Bar And Restaurant Survival During COVID-19
In just one month, the coronavirus pandemic has devastated businesses across the country. With most states issuing stay-at-home orders and closures of all nonessential businesses, company owners have made painful decisions to lay off employees, close their doors and brace for an economic impact that is largely unknown. And the restaurant and bar industry has […]
How COVID-19 Could Affect Small Businesses and What You Should Do Next
There’s no ignoring it anymore: COVID-19 is in the U.S., and it’s not going anywhere anytime soon. In just the last week, the situation in the States has escalated from hypothetical scenarios and handwashing memes into a reality that is impossible to ignore. With mass gatherings, sporting events and conferences being cancelled left and right, […]
5 Ways to Explode Engagement With Live Video Marketing
Live video on social media used to be a novelty where users provided their friends and family with a real-time glimpse into their lives. But little by little, people began to discover its potential beyond their social circles. They began to see in particular the value of live video to promote particular ideas, events, causes, […]
Know The Different Social Media Platforms And Their Uses
You need a social media strategy for your business—that’s a given. 3 million people are on social media every day, which proves that it isn’t going anywhere any time soon. Much like having a good website, making sure your brand is visible on social media is an essential part of spreading awareness about your product […]
Shopify vs. BigCommerce: Which Comes Out On Top?
Shopify and BigCommerce are the top ecommerce platforms available to merchants today. Shopify is clearly the leader in regards to number of stores and revenue and is the best fit for many stores, but at times will fall short of delivery for a larger than expected group of merchants. Exploring the types of platforms and […]
How to Acquire New Customers with Tripwire Offers
Let’s take a moment to acknowledge one hard truth about marketing: People don’t like to be sold to. You might have an amazing product or service…in fact, you probably do. But just because you know it’s amazing doesn’t mean other people know it is, or are even willing to accept it. Just because you know […]
How To Generate More Leads From Your Website
Your website is the most powerful tool at your disposal for getting more customers. You need a good website because customers expect it, and you need to be able to drive traffic to get them there. But most importantly, you need to have a mechanism in place to collect contact information from that traffic and […]
The Best Ways to Increase Website Traffic
So, you’ve taken the advice we discussed in our last blog post and decided to build a website for your business—a real, professional one, not one from that web guy who said he’d do it for free. You’ve established what your brand looks like online and launched your site. Now, you’re on the fast track […]
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