Shut down dining rooms. Limited hours. Carry out only service. Restaurants & bars have faced unprecedented challenges in 2020 as a result of the COVID-19 pandemic. Thriving businesses have found themselves in the midst of financial struggles they never could have anticipated. Bars & restaurants have been forced to get creative in terms of how […]
Advertising Through Instagram Stories: Gold’s Gym’s Success
Social media is integral to connecting with customers & the right marketing strategy executed in the right platforms can multiply your business’s profits. Facebook ads, attractive Instagram posts, videos—they all are proven to be successful in getting customers to engage with new brands & compelling them to buy. However, there’s a downside to social media. […]
How To Generate Leads With Chatbot Facebook Ads & Messenger
People have been connecting on Facebook for more than a decade, but Facebook Messenger has gradually overtaken it as one of the most popular ways to communicate. One of the top apps downloaded across all mobile platforms, Messenger has 1.3 billion users sending an average of 8 million messages every month. This, of course, makes […]
How Video Facebook Ads Build Awareness & Convert Sales
No matter what kind of business you own, video is a marketing trend you can’t afford to ignore if you want to create a successful experience for customers. With live video becoming more popular on Facebook & Instagram & TikTok exploding into the newest social media video craze, people can’t resist short, engaging clips of […]
How To Automate Your Business Processes & Save 100s of Hours
If you provide a service to customers, coordinating appointments, consultations & all the other personal connections required for your business can quickly become as overwhelming as running the business itself. You’re juggling work responsibilities, blending them with your personal life to the point of burnout. Your calendar is jam packed. Worst of all, you can […]
Strategy For Marketing Automation Tools For Ecommerce
Running a business online has one vital advantage over owning a traditional brick & mortar business: the freedom you have to communicate with customers at all times in multiple ways. Customers can place orders 24 hours a day. You can send updates & new offers via email. You can offer instant support whenever they need […]
The Best Customer Welcome Email To Bond With New Subscribers
Quick question…Which of the following people on your email list is most likely to generate the most sales for your business? The subscribers who have been on the list for a long time The subscribers who actively open every email every week The subscribers who just signed up to receive emails from you Give up? […]
The Dinner For 2 Offer That Exploded A Restaurant’s Email Marketing
As we’ve talked about in previous posts, times are rough for restaurants. With all states leveling various restrictions against bars & restaurants, revenue is down & many tables are empty. This has forced many businesses to get creative about how to keep connecting with customers—& keep their doors open. As a result, the tools of […]
How This Music Store Got Personalized Email Marketing Right
The average person receives more than 100 emails a day. Which ones are you opening? Chances are, friends, family & mailing lists that have proven themselves to have relevant content for you are at the top of the list. But how does a list you’ve subscribed to prove itself to actually be useful? How do […]
How To Market A Charity With A Sales Funnel Marketing Strategy
People in the United States take many things for granted, but one of the biggest is consistent access to as much clean water as they want. From staying hydrated to bathing to treating infection & disease, water is the vital building block of life. And for Elizabeth Shores, founder of the nonprofit organization Untapped Shores […]
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