Imagine getting invited to a real estate open house in an area you’re thinking about moving to. Sure, you like the neighborhood…but life has been really busy. You’re burned out from work, the kids need attention & you really need a night off. Given this situation, the last thing you want to do is stand […]

Celebrity endorsements, reviews from important customers & prominent product placement can go a long way to advancing your business’s reputation, but nothing is more successful for promoting your brand than loyal customers who loved their experience. The Customer Value Journey is about creating an adventure for customers, & the culmination of that experience is the […]

The Customer Value Journey, the patented formula we use at Cirius Marketing, is proven to create better customer experiences. By creating awareness, getting customers to engage with content that educates & builds authority & leading them to take a desired action, businesses can take strangers to their brand & turn them into total evangelists for […]

Coffee & chocolate. Did that combination just make your mouth water? For most people, those 2 words represent relief from stress, sleeplessness & even a lack of creativity. Now imagine receiving a box in the mail every month that contains both, including instructions on how to make unique gourmet chocolate creations at home—plus all the […]

With issues such as sustainability & climate change continuing to be topics of concern & conversation, more consumers are supporting causes that work to make a difference in the environment. Many of them deliberately seek out businesses that use environmentally friendly solutions, such as bulk shipping, recycling & using empty packaging materials for returns. But […]

With the 2020 COVID-19 pandemic leading to canceled plans & lots of time at home, digital attention has never been higher. One study showed that Americans are spending as much as 4 hours a day scrolling online. In addition, the pain points & needs of all businesses’ ideal customers have changed. The people businesses are […]

Shut down dining rooms. Limited hours. Carry out only service. Restaurants & bars have faced unprecedented challenges in 2020 as a result of the COVID-19 pandemic. Thriving businesses have found themselves in the midst of financial struggles they never could have anticipated. Bars & restaurants have been forced to get creative in terms of how […]

Social media is integral to connecting with customers & the right marketing strategy executed in the right platforms can multiply your business’s profits. Facebook ads, attractive Instagram posts, videos—they all are proven to be successful in getting customers to engage with new brands & compelling them to buy. However, there’s a downside to social media. […]

No matter what kind of business you own, video is a marketing trend you can’t afford to ignore if you want to create a successful experience for customers. With live video becoming more popular on Facebook & Instagram & TikTok exploding into the newest social media video craze, people can’t resist short, engaging clips of […]

If you provide a service to customers, coordinating appointments, consultations & all the other personal connections required for your business can quickly become as overwhelming as running the business itself. You’re juggling work responsibilities, blending them with your personal life to the point of burnout. Your calendar is jam packed. Worst of all, you can […]