Shopify and BigCommerce are the top ecommerce platforms available to merchants today. Shopify is clearly the leader in regards to number of stores and revenue and is the best fit for many stores, but at times will fall short of delivery for a larger than expected group of merchants. Exploring the types of platforms and […]
How to Acquire New Customers with Tripwire Offers
Let’s take a moment to acknowledge one hard truth about marketing: People don’t like to be sold to. You might have an amazing product or service…in fact, you probably do. But just because you know it’s amazing doesn’t mean other people know it is, or are even willing to accept it. Just because you know […]
How To Generate More Leads From Your Website
Your website is the most powerful tool at your disposal for getting more customers. You need a good website because customers expect it, and you need to be able to drive traffic to get them there. But most importantly, you need to have a mechanism in place to collect contact information from that traffic and […]
How to Make a Promotional Calendar for the New Year
At some point or another, it’s happened to every marketer. Demands on your time within your business are pulling you from one direction to another. There’s barely any white space left on your calendar, your staff is behind on deadlines for rolling out a new product, multiple tech obstacles keep popping up, and you’re generally […]
Don’t Let Them Forget You: How to Retarget on Facebook
It’s happened to all of us at one time or another. You’re hanging out on Facebook when you see an ad for something you want. Maybe occasionally it’s something you actually need…but most of the time, it’s just a thing that would be neat to have. Let’s say that in this case, it’s a phone […]
What’s the ROI of a Half Built Bridge?
Let me ask you question. Do you ever feel stuck? Do you ever feel like you’re just working harder and harder and harder every single day in your business but nothing’s actually getting done? Like there’s no forward progress at all. At best, you’re making enough to keep the lights on, and most days you’re […]
WordPress ECommerce Plugins – Which One Should You Use?
We rounded up the 7 highest rated WordPress Ecommerce Plugins to make picking the right one for you an easier task. Being able to sell your products on your own WordPress powered website is ideal. Why? The whole customer experience is influenced by your brand. You can save money in the long run. SEO purposes […]
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