Social media is integral to connecting with customers & the right marketing strategy executed in the right platforms can multiply your business’s profits. Facebook ads, attractive Instagram posts, videos—they all are proven to be successful in getting customers to engage with new brands & compelling them to buy. However, there’s a downside to social media. […]
How Video Facebook Ads Build Awareness & Convert Sales
No matter what kind of business you own, video is a marketing trend you can’t afford to ignore if you want to create a successful experience for customers. With live video becoming more popular on Facebook & Instagram & TikTok exploding into the newest social media video craze, people can’t resist short, engaging clips of […]
How To Automate Your Business Processes & Save 100s of Hours
If you provide a service to customers, coordinating appointments, consultations & all the other personal connections required for your business can quickly become as overwhelming as running the business itself. You’re juggling work responsibilities, blending them with your personal life to the point of burnout. Your calendar is jam packed. Worst of all, you can […]
The Dinner For 2 Offer That Exploded A Restaurant’s Email Marketing
As we’ve talked about in previous posts, times are rough for restaurants. With all states leveling various restrictions against bars & restaurants, revenue is down & many tables are empty. This has forced many businesses to get creative about how to keep connecting with customers—& keep their doors open. As a result, the tools of […]
The Splinter Offer Marketing Sales Funnel: 1 Writer’s $430,000 Success Story
There’s an old saying that says everyone has a book in them. However, for most authors, actually writing the book is the easiest part. The bigger challenge is finding a way to stand out from the rest of the crowd & get people to purchase your book instead of competing titles…or even just other expenses […]
How This Marketing & Sales Funnel Strategy Exploded Event Promotion
Whether they’re webinars, Zoom lectures, workshops or seminars, live events make great tripwires. Remember, the Customer Value Journey is made up of incremental steps that build your customers’ adventure with your brand. And a big part of that process is when they make their first purchase in the Convert stage. At this point, you also […]
Why The Free Plus Shipping Funnel Works & How To Use It
So, you’ve built a good website for your business. You’ve started using it to generate leads using a lead magnet & a system for gathering contact information. You’re building a list of email addresses that each represent someone who could become not just a customer, but an eventual brand evangelist. So what do you do […]
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