Get An Email Marketing Plan
When you go on a trip, you always stay in touch with the people you’re visiting.
You call them when your flight is leaving, text them when it’s time to pick you up at the airport & make plans via messaging for your visit.
Your email marketing plan is the way you stay in touch with your customers as they advance through their Customer Value Journey.
Email automation lets you segment users into different categories based on their behavior, build custom email campaigns for specific offers and email hundreds of contacts at once…
…automatically.
There’s nothing more valuable to a business than a list of leads…and an email marketing plan can help you reach more people, more often so you can make more sales.
Get An Email Marketing Plan
When you go on a trip, you always stay in touch with the people you’re visiting.
You call them when your flight is leaving, text them when it’s time to pick you up at the airport & make plans via messaging for your visit.
Your email marketing plan is the way you stay in touch with your customers as they advance through their Customer Value Journey.
Email automation lets you segment users into different categories based on their behavior, build custom email campaigns for specific offers and email hundreds of contacts at once…
…automatically.
There’s nothing more valuable to a business than a list of leads…and an email marketing plan can help you reach more people, more often so you can make more sales.
An Email Marketing Plan Can Help You…
- Build a list of subscribers so you can continue reaching out to new leads & previous customers alike
- Deliver lead magnets, special offers and discounts so you can keep your brand at the forefront of their minds and inboxes
- Use data to determine what actions subscribers are taking and make analytical decisions about campaign strategy.
Make a positive change to your marketing efforts and see how Cirius Marketing can help.
Frequently Asked Questions
Why do I need email marketing when I have social media?
Unlike social media, most if not all of your prospective customers have an email address. Email is far more personal & can be sent on a larger scale and with broader reach than social media.
In fact, recent statistics show that 77% of consumers prefer email over other online channels.
What can I use email marketing for?
The real question is what CAN’T you use email marketing for. You can use it to contact your subscribers with important updates & special sales, deliver a regular newsletter, follow up about deadlines for taking certain offers and more.
How much does it cost?
We have services starting at $99, but it depends on the project. To get started, we’ll talk about your needs and goals, put together a strategy & give you a quote based on that strategy.
How do you create an email marketing campaign?
Like anything else we do, it’s all about knowing your ideal customer & their Value Journey. We create email campaigns that communicate messages & offers to your leads & customers using language that resonates with their current stage of the journey.
First, our content team creates the language and graphics for the campaign. Then, the campaign is automated to send specific emails at certain times.
Isn’t email marketing spammy?
Not if it’s done right. Again—it’s all about knowing who your customer is & where they are in the Customer Value Journey. Email marketing only becomes spam when it is unsolicited or does not speak to the customer’s situation.
What softwares do you use?
Cirius Marketing is an Infusionsoft Certified Partner & uses this software to manage all our email campaigns.
How often do you send emails?
That depends on the goal of the campaign. Some campaigns include daily emails, while others may follow up with customers over a period of weeks.
We carefully construct each campaign to ensure that people will not receive too many or too few emails for that goal.
How do you know if an email campaign is working?
We measure the performance of campaigns by collecting data on how people interact with them, including click-through rates, unsubscribes & open rates. We then use this data to optimize our approach.
How long does it take to build?
The amount of time it takes to create a campaign varies according to the project. However, according to our client success timeline, building out email automations completely takes around 6 weeks.
What kind of results should I expect?
While results obviously vary across projects, email marketing has been shown to have an ROI of as much as 4400%.
That means that every dollar you spend on email marketing has the potential to deliver $44 in sales. It’s been proven again & again to be a successful tool for acquiring & keeping customers.
When should I expect to see results?
It depends on the project. Our goal is to accelerate your business as much as possible while taking the time to produce the highest quality of work.
I’m ready to get started. What’s next?
Schedule your Growth Audit! It’s a complimentary strategy session where we’ll show you 73 ways to grow your business & help you decide what steps to take next. Click here to schedule it now.