There’s an old saying that says everyone has a book in them. However, for most authors, actually writing the book is the easiest part. The bigger challenge is finding a way to stand out from the rest of the crowd & get people to purchase your book instead of competing titles…or even just other expenses […]
How This Marketing & Sales Funnel Strategy Exploded Event Promotion
Whether they’re webinars, Zoom lectures, workshops or seminars, live events make great tripwires. Remember, the Customer Value Journey is made up of incremental steps that build your customers’ adventure with your brand. And a big part of that process is when they make their first purchase in the Convert stage. At this point, you also […]
Why The Free Plus Shipping Funnel Works & How To Use It
So, you’ve built a good website for your business. You’ve started using it to generate leads using a lead magnet & a system for gathering contact information. You’re building a list of email addresses that each represent someone who could become not just a customer, but an eventual brand evangelist. So what do you do […]
How To Increase User Engagement On Websites & Get Them To Take Action
No matter how well-designed your website is, an attractive appearance alone isn’t enough to advance visitors through their Customer Value Journey. Technical issues, slow load speeds & other obstacles to responsiveness can all get in the way of getting visitors to engage with your brand. As a result, visitors land on your website & are […]
How Adding Ecommerce To Your Website Can Double Your Overall Sales
Adding ecommerce to your website is a solution that can apply to virtually any business—even if your business already has a loyal customer base coming to your store in person. Local clientele is obviously great—but a website that incorporates online sales can expand your business to customers outside your immediate location & even create greater […]
How To Increase Conversions On Your Website Like This Yoga Business
If your website is the vehicle your customers use to navigate their Customer Value Journey, new subscribers are the fuel that keeps more people completing their adventure. The more people who successfully complete your journey, the more customers you’ll have not only telling people about your business and referring more customers, but also buying more […]
How This Raw Drink Company Grew With A Food Ecommerce Website
Juicing has become a popular trend in recent years, revealed to have benefits for weight loss, energy restoration, skin health & more. But the entire process—going to the store for fruits & vegetables, the cutting & peeling, the blending, & of course, the cleanup—is time consuming & expensive. How do people get to experience the […]
3 Marketing Strategies For Beauty Products That Won Big
Sephora. Clinique. Maybelline. These brands have made their mark on customers looking for the perfect way to express themselves through just the right beauty products to make them shine. But small beauty businesses that produce makeup & provide salon services don’t yet have the name recognition that comes with these brand sensations. More critically, they […]
3 Ways Customers Are Your Best Brand Evangelists
If you’ve done your job getting your Customer Value Journey in place, you should have offers at every point in your customer’s experience, from lead magnets to tripwires to ascension offers that get them to be repeat buyers. You’ve also got a professional, engaging website that’s doing a lot of the heavy lifting when it […]
How To Build Social Proof & Get More Business Reviews
When customers start talking about you online, something incredible happens: other people get the encouragement they need to find out what you’re all about. Whether they search for a business like yours on Google, visit Yelp for recommendations or just check out your Facebook page, you want to make sure that the words of actual […]
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