As we’ve talked about in previous posts, times are rough for restaurants. With all states leveling various restrictions against bars & restaurants, revenue is down & many tables are empty. This has forced many businesses to get creative about how to keep connecting with customers—& keep their doors open. As a result, the tools of […]
How This Music Store Got Personalized Email Marketing Right
The average person receives more than 100 emails a day. Which ones are you opening? Chances are, friends, family & mailing lists that have proven themselves to have relevant content for you are at the top of the list. But how does a list you’ve subscribed to prove itself to actually be useful? How do […]
How To Market A Charity With A Sales Funnel Marketing Strategy
People in the United States take many things for granted, but one of the biggest is consistent access to as much clean water as they want. From staying hydrated to bathing to treating infection & disease, water is the vital building block of life. And for Elizabeth Shores, founder of the nonprofit organization Untapped Shores […]
The Splinter Offer Marketing Sales Funnel: 1 Writer’s $430,000 Success Story
There’s an old saying that says everyone has a book in them. However, for most authors, actually writing the book is the easiest part. The bigger challenge is finding a way to stand out from the rest of the crowd & get people to purchase your book instead of competing titles…or even just other expenses […]
How This Marketing & Sales Funnel Strategy Exploded Event Promotion
Whether they’re webinars, Zoom lectures, workshops or seminars, live events make great tripwires. Remember, the Customer Value Journey is made up of incremental steps that build your customers’ adventure with your brand. And a big part of that process is when they make their first purchase in the Convert stage. At this point, you also […]
Why The Free Plus Shipping Funnel Works & How To Use It
So, you’ve built a good website for your business. You’ve started using it to generate leads using a lead magnet & a system for gathering contact information. You’re building a list of email addresses that each represent someone who could become not just a customer, but an eventual brand evangelist. So what do you do […]
How To Increase User Engagement On Websites & Get Them To Take Action
No matter how well-designed your website is, an attractive appearance alone isn’t enough to advance visitors through their Customer Value Journey. Technical issues, slow load speeds & other obstacles to responsiveness can all get in the way of getting visitors to engage with your brand. As a result, visitors land on your website & are […]
How Adding Ecommerce To Your Website Can Double Your Overall Sales
Adding ecommerce to your website is a solution that can apply to virtually any business—even if your business already has a loyal customer base coming to your store in person. Local clientele is obviously great—but a website that incorporates online sales can expand your business to customers outside your immediate location & even create greater […]
How To Increase Conversions On Your Website Like This Yoga Business
If your website is the vehicle your customers use to navigate their Customer Value Journey, new subscribers are the fuel that keeps more people completing their adventure. The more people who successfully complete your journey, the more customers you’ll have not only telling people about your business and referring more customers, but also buying more […]
How This Raw Drink Company Grew With A Food Ecommerce Website
Juicing has become a popular trend in recent years, revealed to have benefits for weight loss, energy restoration, skin health & more. But the entire process—going to the store for fruits & vegetables, the cutting & peeling, the blending, & of course, the cleanup—is time consuming & expensive. How do people get to experience the […]
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