Juicing has become a popular trend in recent years, revealed to have benefits for weight loss, energy restoration, skin health & more.
But the entire process—going to the store for fruits & vegetables, the cutting & peeling, the blending, & of course, the cleanup—is time consuming & expensive.
How do people get to experience the rewarding health benefits of juicing without all the extra effort?
Enter Jessica Geier & Raw Generation.
Geier, a certified health coach, founded her online juice company in 2012. In less than a year, she grew the business from $8,000 in revenue to $96,000.
And she did it through a food ecommerce website that sells the juices online.
Aside from her ecommerce strategy, the biggest reason for Raw Generation’s success is that Geier recognized a clear problem that her passion for juicing could solve.
“We make it easier to get the right nutrition every day to benefit from greater health, happiness & vitality,” Geier said in an interview with Shopify. “We wanted to create a business that would provide truly healthy & convenient foods to busy people.”
Sound delicious? We think so, too. Read on & find out how Raw Generation’s food ecommerce website exploded their revenue & got delicious natural juice into the fridges of 1000s of customers.
From Social Media To Sweet Success
The business got off to a rocky start, with Geier choosing to promote her business primarily on social media. When this didn’t get the traction she needed, she moved to apps like Groupon to spread more awareness & get people hooked with welcome deals.
After 6 months of making almost no money, Geier chose to completely retool her business and reinvent her products. Fortunately, she did so at a time when juice cleansing was becoming the latest health trend.
In response to this growing health phenomenon, Meier rebranded her juice as a cleanse product that aids in weight loss.
Geier continued marketing the juice on deal sites & apps with great success as a result of the pivot. But she also credits her Shopify website as being a huge part of her success because of its ability to make her website more attractive, easy to use & responsive to customers.
As a business that only sells their product online, a food ecommerce website that both effectively promotes Raw Generation & converts sales is critical to its Customer Value Journey.
They do it by using elements of the same patented formula for website design that we make available to you.
Why This Food Ecommerce Website Works
Easy To Navigate Above The Fold
The Raw Generation site is fresh, inviting & fun…but it’s also well organized. An easy-to-navigate header is key to user experience, not just because it shows where to find information on the site, but because it leads visitors along the most effective path to experiencing the brand.
Remember—your website is the vehicle customers travel in throughout their Customer Value Journey—and this header definitely tells the story of that adventure.
The links give customers different ways to become aware of & engage with the brand, & should customers add items to their cart, it’s easy to access through the cart icon.
Product Variety & Purchase Ease
Raw Generation makes their store easy to navigate & well organized, which is no small feat given how many different kinds of drinks they offer.
There’s no shortage of individual products to shop, but they make their product line even more diverse by creating special bundles of different beverages & allowing people to buy them in bulk.
Not only is this a huge revenue generator, but it also uses the food ecommerce website to advance customers further into their journey by making them repeat buyers.
By offering packages that let customers try multiple flavors & purchase a large quantity of drinks, the website makes it more convenient & therefore more likely that customers will return time & time again.
Helpful Blog Articles
Having a blog is essential to our formula because it not only educates visitors & customers about what your business does, but for SEO purposes—including the right language so that people will be able to find your posts in search engines.
These posts hit on a variety of health-related topics that could easily bring traffic to their food ecommerce website, including nutrition, diet & tips for building more energy by eating the right foods.
They’re a perfect tool for creating awareness & allowing readers to engage with helpful information while being educated about available products & their benefits.
Real Customers, Real Stories
This website also works because it offers social proof & emotional connection in the form of real customer experiences.
Before & After photos, plus testimonials from customers who achieved real results provide clear evidence of how well the products work—which also allows website visitors to picture their own possible outcomes.
Reading customer testimonials is a great way to get people to engage with your brand. Raw Generation takes it a step further by allowing customers who have become evangelists for the products to submit their own success stories.
By completing a form where they can include the products they used & their own Before & After images, they are able to share their stories of how juicing transformed them.
Support Center & FAQs
An often overlooked element of smart websites is a page devoted to answering visitors’ pressing questions about your products & services.
For a site like Raw Generation, which focuses on helping people create a healthier lifestyle, it’s critical that they build credibility & put visitors’ minds at ease about how to use the juices & whether this program is even right for them.
It’s also a great opportunity to handle customer objections, including the overall logistics of starting a cleanse, refund policies if it doesn’t work & speed of shipping.
Bottom line? While a variety of factors have played into Raw Generation’s success, an $88,000 jump in revenue doesn’t happen without a great website that is easy to use, tells the stories needed to create customer engagement & has mechanisms in place to keep them coming back.
Want to find out more about how it’s done? We’ve got a template that will introduce you to all the essential elements of our patented formula for website building. Click here to check out the One Size Fits All Website Template.