Cirius Marketing

Serious Results. Guaranteed.

CALL US: (855) 607-7766
  • Home
  • What We Do
    • Web Design
    • Sales Funnels
    • Email Marketing
    • Content Creation
    • Software Setup
  • Blog
  • Contact Us

Campaign Essentials: The 3 Game Changing Email Campaigns

email campaigns
Tweet
Share
Pin
Share

The rise of email has made marketing so much more advanced than what it used to be.

No longer do businesses solely have to rely on advertising in print, on TV, and on the radio; now, companies can promote directly to their target market by sending information straight to their email inboxes.

Email is much more cost-efficient as well; the miniscule cost of sending out an email versus the high costs of TV and print advertisements makes email marketing much more accessible to small businesses.

 

However, email marketing isn’t as simple as just pressing “send”.

In order to maximize effectiveness and build a much broader customer base, businesses create marketing campaigns and target them toward specific groups of people.

If you are a small business owner looking to grow your business and expand your profit margin, look no further than an email marketing campaign – and here are three to get you started.

 

  1. The Gain/Logic/Fear Campaign

 

This campaign is targeted towards potential customers who have opted to receive information about your services but who have not followed through by purchasing your initial offer.

These customers seem interested, but just need a bit of convincing.

Thus, the campaign consists of three emails that follow a clearly-set path: Gain, Logic, and Fear. The first email establishes that the customer showed interest, but needs to follow through; it emphasizes the gains of doing so.

The second email reminds the customer of all of the logical reasons to purchase from the company, including lower prices and better benefits.

Finally, the “fear” email tells the customer that it’s his or her last chance to purchase, and instills the fear of losing out on a great deal.

 

  1. The 5 Email Responder

 

The central idea behind this campaign is that it consists of a series of emails that each serve a specific purpose.

Each email isn’t sent to each subscriber over and over; instead, a carefully-planned sequence of emails is sent automatically. The advantage of this is that your business can more closely target each individual customer, while saving time and money by not sending wasteful emails.

The five steps of this sequence include Indoctrination, Engagement, Ascension, Segmentation, and Re-engagement.

 

  1. The Win Back Campaign


This campaign is meant to “win back” customers who have stopped reading the emails that are sent to them, and have become disengaged from the company. This can be done in many different ways, but the driving idea behind this is to re-engage the customers and entice them to come back to the company.

Recommended Reading: The Tri-Force of Web Traffic Part 1: A Golden Email Strategy

Tweet
Share
Pin
Share

Related Posts

  • social media contests for restaurantsCreative Social Media Contests for Restaurants to Get New Followers FAST
  • create optimal websiteElements of Design: Creating the Optimal Website
  • black friday sales ideasBest Black Friday Marketing Ideas to Start Off the Season

Filed Under: Boost Your Brand May 19, 2015

Perfect Homepage Template

About Nick Ciriello

Nick Ciriello is the Founder of Cirius Marketing. By coupling care and innovative technology together, he provides cutting edge content, strategy, and marketing solutions that deliver the results small businesses desperately need to stay ahead of the curve. Connect with him on Facebook or on LinkedIn.

Complimentary Growth Audit
Anti-Failure Checklist

Latest Posts

  • The 5 Ways You Are Underutilizing Your Web Presence March 1, 2022
  • Get Slimed: Ecommerce Optimization Tips From A Novelty Brand December 29, 2020
  • How to Create An Emotional Connection With Customers December 22, 2020

What People Are Saying About Us

"Dear Nick and Cirius Marketing Team,
Thank you for being awesome! Bringing the 1158 vision to LIFE, listening, being responsive and truly CARING about your client and getting results."

All my best,
Kelly, 1158design
"I've been working side-by-side with Cirius for several months. Very professional, easy to work with, and their methods are proving to show results through my increased web traffic, leads, and sales. I'm very happy with the direction my business is going thanks to them!"

Nicole Taylor
Cirius Marketing
P.O. BOX 5139
Fairlawn, OH 44334

hello@ciriusmarketing.com
(855) 607-7766

WHERE DO YOU FIT IN?

Bars & Restaurants
Doctors
Non-Profit Organizations
Events & Planning
Hair Salons
Memberships
Local Internet Marketing

  • Home
  • What We Do
  • Blog
  • Contact Us
Facebook Twitter Instagram Youtube
Copyright © 2023 · CIRIUS marketing™ Privacy Policy