If you could ask an online expert about maximizing your small business’ online presence, what would you ask? As the leader of a company that has more than three million small business customers, I’m approached time and time again for advice about how to set up a small business for success online — many times […]

A couple of weeks ago, I found myself drawn to an article on Amex Open Forum. The link to get to it was titled “Are You An Ignorant Small Business Owner?” Certainly not!, I huffed. Then – Wait, am I? Having read the article, by marketing specialist Rieva Lesonsky, I was relieved to discover that […]

It’s cheap. It’s easy to do. And it can take less than 20 minutes to set up. Yet more than half of all small businesses still don’t have a website. “It’s just ridiculous,” says Jim Blasingame, a small business author and radio show host. “Every small business needs a website. Period. Nonnegotiable.” Small businesses that […]

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no […]

There are an almost-infinite number of well-written “best practice” articles on the subject of form design that focus on usability, layouts, and length. These articles tend to dive deep into UX tactics to increase form completion. While these tactical recommendations are an important piece of the puzzle, these articles often neglect to provide a larger […]

Creating a strong typographic hierarchy is crucial to the success of any dynamic design. It’s the difference between effectively sharing an important message and putting a road-block of meaningless text in front of your readers. If you can learn to use the core visual cues such as typeface, color and white space to organize your […]

WordPress 4.0 is now available, and millions of sites worldwide are in the process of upgrading. Despite the fact that WordPress themselves have talked down the significance of the .0 version number, WordPress 4.0 may be the most significant update in years. There have been changes to the UI, enhancements to the writing experience, and […]

The pros know web design isn’t all just about design. Smart web development agencies follow a standard process when designing new websites… …starting from the client’s brief, and moving smoothly and logically through a variety of steps to website launch and maintenance. The way to achieve this is all down to being able to visualize […]

When it comes to the best way (or ways) to generate sales leads, or find new customers, “there is a lot of buzz surrounding social media,” says Mick Hollison, the CMO at InsideSales.com, a provider of cloud-based sales automation and predictive analytics for inside sales professionals. Social media “is exciting and highly utilized. However, our […]