The goal of every business is to make a profit. Businesses do this by building relationships with customers and enticing consumers to purchase products or services. However, its important to keep in mind that the purchase process continues after your customer goes home with the product. This is called post-purchase behavior. Post-purchase behavior consists of […]
3 Factors That Affect Purchase Decisions on Your Website
Do you know what influences your website traffic’s buying decisions? If we hope to make as many sales as possible, we need to know what’s affecting a customer’s desire to buy from us. To learn more about what factors influence your customer’s decisions, take a look at this list: Peer Reviews Before buying from your […]
Information Research and Conversion Rates
If you are trying to track your conversion rates, you must first understand what your goal is. Are you asking customers to sign up for your newsletter? Do you want them to create an account on your site? Do you want them to complete a transaction? Whatever your call to action is, it is extremely […]
5 Ways to Recognize the Needs of Online Customers
Internet users are most often looking to answer a question or gain information, and businesses will benefit when they can understand what questions or goals their customers have. Take a look at these five tips for recognizing the needs and problems of online customers, and incorporate them into your website today! Utilize customer surveys. Surveys […]
5 Things To Do Before Building A Website
You’re a business owner that’s decided to build a website for your small business. You’ve heard about the benefits – aspects such as promotion, interaction with customers, and easy editing. You have ideas and a timeline – but how should you get started? When creating a website for your business, there are several things you […]
Stages of Customer Purchasing
The goal of every website is to attract visitors – but for most websites, there’s a difference between simple “visitors” and people who take action. There is a point at which someone who is simply browsing the website turns into someone who purchases an item, fills out a membership application, or downloads a software program. […]
3 Ways Purchase Behavior Affects Your Business Website
Purchase behaviors are the patterns that customers have when it comes to purchasing goods and services. They can range to behavior when making a purchase, such as what customers look at first (price or quality?), to behavior over the course of numerous purchases, such as what kinds of products customers tend to buy. Purchase […]
5 Reasons the Customer Journey Matters
Every business has heard it at some point – a customer journey is beneficial. Customer journeys are recommended for every business from insurance to technology sales, but although many businesses understand the steps required to create a customer journey map, few understand why one is necessary. Creating a customer journey (and ultimately, using a […]
3 Steps for Mapping a Customer Journey
If you’re a business that’s decided to create a customer journey map, you’ve made the right decision! Customer journey maps are visual or written records of the customer experience for each individual business, or even for each transaction within a business. The goal of mapping the customer journey is to help both the customer and […]
3 Ways How Your Website Saves You Time Every Day
As you know, you have a limited amount of time each day. Since you have a business or want to start your own, you need to schedule your time carefully and put energy into tasks that make you more money per hour. A website is a great way you can save yourself time. Keep reading […]