As the popularity of online content expands, more and more businesses are creating websites.
However, having a site is only the first step to making your business successful online. The website can’t just exist – it has to be the best it can possibly be.
Take a look at these 5 qualities of a good website, and integrate them into your site.
- Sharp Design
The design is the first thing users see when they visit a website – and there are many ways to go wrong with it.
The best websites keep a simple, clean look. They minimize distractions and help users focus on content. Use a simple color palette with 2-3 complementary colors, and make sure that all of your fonts are easily readable
(Hint: The best fonts to use for websites are sans serif options such as Arial or Helvetica).
- Original Content
Users go online to either discover something new or to answer a question – and if your website does one or both of these things, you will find that more and more people will want to use it.
Don’t simply repeat something that can be found in 10 other places online; have original content that reflects your goals as a business or individual. If you can answer a question that not many other people have answered, you have an advantage as well.
- Frequent updates
A website that does not update frequently will quickly cause users to lose interest.
The most successful websites post daily (sometimes even multiple times a day) – However, if you simply don’t have enough content, aim for as frequently as the amount of information you have allows. Coordinate your website posts with social media and blog posts.
- Usability
Websites obviously have to work correctly – make sure that there are no glitches or common usability errors such as placing crucial tabs in unnoticeable corners of the site, or not having links to pages at all.
Also make sure that your website is compatible with mobile devices. In other words, it needs to have a responsive design.
- Search engine optimization
Websites that are search engine optimized (SEO) contain keywords that will cause the website to show up earlier in search engine results – users will search for these keywords, and the search engine will direct them to your site.
The best websites are optimized in this way, because they aim to achieve more views for users that are looking for a specific word or answer.
The creation of a great website can’t be taken lightly. The health of your business relies on a great web presence, as more and more people are using the internet and smart phones to look up information about businesses.
We can help! Get in touch, and we’ll help you launch the perfect company website (or mobile app!)
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