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Businesses that rely on web traffic have a vested interest in attracting prospective customers to their websites. Organic traffic, which is considered to be people who visit a web page by clicking on a link from a search engine. That’s the kind of traffic you want on your website. It isn’t always easy to know exactly […]

Welcome to website for small business 101! Congrats! You’re a smart business owner that’s decided to build a website for small business. You’ve heard about the benefits – aspects such as promotions, interaction with customers, and easy editing. You have ideas and a timeline – but how should you get started? When creating a website for […]

Your website should be as convenient for your potential customers as it is for you. It should allow your customers to access information about your business quickly, clearly, and efficiently. A clean and valuable website is the number one way for you to gain and maintain customers. When your website is cluttered and difficult, visitors won’t return. […]

Whether you realize it or not, the customer journey is already a part of your day at the office. Every time you make contact with a customer, you’re recalling how they’ve interacted with your business. Are they a returning customer? Or an inquiring lead? The customer journey is the living example of the purchase process. Taking […]

You’ve finally done it. Your product is clean, shiny, cost-efficient, and entirely worth the price tag. In fact, you believed your product to be so amazing you thought is would sell itself. Unfortunately, that’s not how the business world works. In order to ensure the success of a product or service you must be actively […]

Successful sales people come in a lot of shapes and forms, yet they all seem to have an incredible mental strength that allows them to dominate the sales floor. As a small business owner, you’ll want to have at least a few salespeople that help you push product through the door and bring more customers […]