Your website should be as convenient for your potential customers as it is for you.
It should allow your customers to access information about your business quickly, clearly, and efficiently. A clean and valuable website is the number one way for you to gain and maintain customers. When your website is cluttered and difficult, visitors won’t return.
Take a look at the most common reasons potential customers take their business elsewhere:
- You’re Taking Too Much of Their Time
The information that you provide on your website is information that your customers do not have to ask you for.
The clearer your website’s copy is, the more your potential customers will get out of their visit to your site. The information that you provide on your website (hours of operation, products or services you provide, contact information, etc.) is crucial when it comes to serving your customers.
- You Don’t Have Any Offers or Promotions
Offering your potential customers access to online quotes and estimates is a great way to allow them to serve themselves.
Your customers (or potential customers) may be visiting your website outside of your normal business hours – with no way of reaching a customer service line. Offering an online quote may be what stands in the way of you and a sale. Additionally, customers are always looking for the best deal.
If you’re not offering a coupon, estimate, or rebate they’re likely to check your competition for deals on the product or service.
By incorporating a larger value to your services and products, consumers are more likely to bite.
- Provide a Page of Frequently Asked Questions (FAQ’s)
Your target audience… no matter the age, race, or gender has the same questions about your company and what you offer.
Compiling a list of the most frequently asked questions saves your customer an extra step. (A step they aren’t likely to take.)
Though your customer service line may be one that receives plenty of positive customer feedback, not all of your website visitors will be willing to pick up their phones and ask even their most pressing questions.
Answering their questions in advance makes your product or service easier to navigate.
- They Don’t Have a Way to Contact You (Comfortably)
Offer a webpage that provides a space for your customers to send help tickets that are sent via email.
This will allow your customer service representatives to reply as quickly as possible – giving your customers an enjoyable experience. The option to assist your potential customers via email is one that also gives your customer service reps time to reflect on the question and be as clear as possible with their answer.
- Interactive Directions and Maps
Offering your customers a link that brings them to an app like Google Maps (giving them directions to where you are in comparison to their location) cuts yet another process for the customer.
Your website is more than a place to explain who you are as a business; it is a place to offer the best service possible, 365 days a year. That means potential customers can reach you at 10pm and at 3am
These are just 5 examples of how your website can boost your customers’ experiences with your company. Visit our blog to learn more about improving your customer’s experience.