We look into our crystal ball at what the future of event marketing trends will look like. In order to see where we’re going, we need to…
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Does Your Business REALLY Need Mobile App Marketing?
Yes. Mobile phones are quickly encompassing the future of the internet. Take a moment to look around you. It isn’t very hard to find…
How To Increase Your Sales With Customer Value Optimization
Customer Value Optimization is a mouth-full, so it also goes by the name of CVO. Our friend CVO has done so much for us, as well as for…
4 Golden Rules for Subject Lines
First impressions are the make-it or break-it interaction with another person or a business, and if they’re not impressive they are likely…
Baby Come Back: The Win-Back Campaign
One of the biggest challenges business owners face is getting customers and keeping them. Email newsletters are a great way…
How to Write a Game Changing Indoctrination Series
Now that you’ve serenaded your potential customer into a lead, it’s time to get ready for your first date. Maybe they opted in to a…