Customer Value Optimization is a mouth-full, so it also goes by the name of CVO. Our friend CVO has done so much for us, as well as for…
Boost Your Brand
4 Golden Rules for Subject Lines
First impressions are the make-it or break-it interaction with another person or a business, and if they’re not impressive they are likely…
Baby Come Back: The Win-Back Campaign
One of the biggest challenges business owners face is getting customers and keeping them. Email newsletters are a great way…
How to Write a Game Changing Indoctrination Series
Now that you’ve serenaded your potential customer into a lead, it’s time to get ready for your first date. Maybe they opted in to a…
The Bounce Rate and Your Untimely Demise
If you’ve been researching how to increase your web traffic rating, then chances are you’ve stumbled across the term ‘bounce rate’…
Campaign Essentials: The 3 Game Changing Email Campaigns
The rise of email has made marketing so much more advanced than what it used to be. No longer do businesses solely have to rely on…