Companies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth. In this unit, you'll gain the skills you need to help brands and businesses leverage paid traffic channels such Google, Facebook, Twitter, YouTube and other demand-gen platforms to grow their customer base...without breaking the bank. Course [...]

Content marketing isn't an "optional extra"...it's an essential aspect of any modern digital marketing strategy. In this unit, you'll learn our "Value First" content plan that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU). [...]

Most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That’s where you come in. In this unit, you’ll learn how to architect a “conversion funnel” that gives [...]

Before you can begin promoting any business, there are important questions that need to be answered, namely: Who is my customer? What's the value we bring? And, what's the best way to reach them? In this opening unit, we'll answer all three of these questions, and outline the "Customer Journey" so you can articulate the [...]

Companies that sell physical products, and the marketing agencies that serve them, need marketers trained in e-commerce marketing. The Ecommerce Marketing Specialist understands how to optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation.

To survive today, companies need direct-response copy that gets people to take specific, measurable actions — driving them to make purchases or become sales leads. Copywriting encompasses offline media such as direct-mail letters, print ads, etc., as well as online marketing tactics such as emails, web pages, paid search ads, etc. In this mastery class, [...]