Before you can begin promoting any business, there are important questions that need to be answered, namely: Who is my customer? What’s the value we bring? And, what’s the best way to reach them?
In this opening unit, we’ll answer all three of these questions, and outline the “Customer Journey” so you can articulate the role your brand plays in it.
We’ll also determine which of the 3 available marketing goals your brand will pursue FIRST, so you can deploy a FOCUSED marketing strategy the right way, the first time.
4 videos | 42 minutes
Ryan