Having a credible website is crucial for persuasion and developing a strong Internet presence. Since anyone can have a website these days, it’s even more fundamental to establish credibility in order to win the favor of your target audience.
Here are some ways you can gain trust and confidence with your website:
1. Get your website professionally done.
Several online website development companies offer do-it-yourself services which allow customers to build their own websites easily using customizable templates; however, this doesn’t give the website the professional touch it requires to give it a credible image. Strive to find an experienced, website developer who has proficient skills in design, marketing and programming, to create a professional website in order to give your company a strong trustworthy brand.
2. Have a relevant domain name.
The domain name is used to identify a website. Having a domain name that hints on what you do is easy to remember, and also indicates you’re true to your venture and mission.
3. Have detailed contact information.
Provide every means possible for people to contact you. Ensure that you include your physical address, a land line number and a map for easy location. Doing this will give your website visitors the comfort that you can be found whenever necessary. Use an email address that includes your domain name as well. Using a free email address jeopardizes your credibility, and your company may appear not to be a genuine entity.
4. Have strong and informative content.
Offer ideas, benefits and solutions to your website visitors. Blog articles are a great way to achieve this. Having quality articles on your website will not only increase your visibility on search engines, but it will also establish you as an expert in your industry, and your users will see your website as a valuable resource.
5. Add testimonials.
Post testimonials of happy and satisfied customers on your website. The more detailed they are, the more credibility they will impart. Include names, pictures, company names, or any other relevant information. However, respect your users’ privacy by not disclosing personal information when listing their testimonials.
6. Include ratings and certifications.
Exhibiting your company’s ratings or certifications is very important in building confidence in your products and services, and also helps to qualify you as an expert in your field.
7. Have a sound ‘About Us’ page.
This is a great tool to make your business relatable. From this page, customers will get to understand what your company is all about, as well as your ideals which are important to gaining credibility. Include a picture of your entire team and profiles of staff too if possible.
Recommended Reading: 5 Reasons Your Website Affects Your Bottom Line