Did you know that the average page visit lasts lest than a minute?
Actually the experts at Nielson say it’s as little as 20-30 seconds. The main culprit of this unfortunate fact for many business owners is a non-responsive website.
Such a website is difficult to read, has broken links, and is so difficult to navigate it repels mobile users. You’re about to learn why you need to have a responsive website in order to succeed online.
The Bad on Non-Responsive Websites
A responsive website encourages users to stay and browse. However, if you have a non-responsive website, it’s bad for business. If your website uses text that is too small or large, or fonts that are challenging to read, you’re going to lose viewers in less than 20 seconds.
Additionally, statistics show that if your page takes more than 2-3 seconds to load, people will get frustrated and be more likely to quit. Make your website more responsive by ensuring media is able to load quickly and efficiently.
The Really Bad News about Non-Responsive Websites
A really bad website is difficult to navigate and has broken links. Not only does this hurt your site’s SEO (or search engine optimization) but it encourages your site visitors to go to your competition. If they can’t get around your website or find what they need, they will find a competing site that is easier for them to buy from. Non-responsive websites simply lose you money and associate your brand with complications.
The Ugly Truth about Non-Responsive Websites
A recent Morgan Stanley study revealed that the average iPhone user spends just 45% of their time on the device actually making a call. The rest of the time the mobile phone user it online, in apps, or playing games.
Since huge amounts of people now look for products and services on their mobile phone (even while on the road), you need to have your site ready to be viewed on mobile. The ugly truth is that a website optimized for a desktop computer will repel mobile users with it’s difficult to read and non-responsive web design. That cuts a ton of views from your site.
In an age where people are doing everything online, you need to have a responsive website to compete.
It has to be easy to navigate, easy to read, and compatible with mobile devices. If you need any help optimizing your website’s responsiveness, read this now.
More Recommended Reading: Does Your Business REALLY Need Mobile App Marketing?