We help you solve the low open rate problem.
Here is a question many business owners ask…
“Why aren’t more people reading my emails?”
There are many possible answers to this question. We’ll go over all the causes of a low open rate, and how you can fix the issues.
Your Domain Rating is Low
What the heck is a domain rating?
“Domain Authority (DA) is a website metric developed by Moz. It is one of the most important numbers known to SEOs. The greater your DA, the more likely you are to have strong traffic and high rank.” – Neil Patel, Quicksprout
Unfortunately, bad domain rating isn’t something you can easily change.
You’ll need to work at creating consistently great content on the web, such as social media posts and blog posts.
They Don’t Recognize You
The more human you can manage to look, the better.
Address them with your own email address, not something generic like info@. In the “From” line include where you’re from.
For example, the from line should say “[your name] from [your company name].
Doing this will make sure you’re fully identified.
“One final part to the email address….Don’t use generic email addresses! I know I’ve mentioned a similar point above, but here I mean gmail, hotmail, yahoo, etc the free email clients that we all have. Not only will that cause some confusion but it will also affect your spam rating with the ISP (internet service providers). A proper domain costs next to nothing and an email address to go with it, again pence in the grand scheme of things – so get it sorted!” – InTouchCRM
Your Subject Lines Suck
You need great content to serve them in every email. But how will they know it’s awesome?
Well, that starts with an enticing subject line.
Short and sweet is the name of the game when it comes to writing subject lines.
“Most people quickly scan subject lines to decide if they’ll open or ignore the email, so don’t expect subscribers to dig through your subject line to figure out if they’re interested. Keep your subject line to 50 characters or fewer.” – Constant Contact
Natural, conversational and short. Think about what makes you want to open an email.
Write several subject lines, and narrow it down to the best one.
It’s Not Relevant to Their Needs
So you’re writing to what your target audience wants, but your click rate is still low.
You need to segment your list into your audience’s needs, based on what you can offer them.
“Do you have lots of different audience types subscribed to your list, so that whenever you send your newsletter, you have to cram way too much information into every issue? Separate the list into interest groups, and send segmented campaigns instead.” – Mail Chimp
It’s incredibly important to make sure your list is as engaged as possible with what you’re sending them and is catering to their needs as closely as possible.
These are the main reasons why more people aren’t reading your emails. Now you can get to work at fixing the problem.