Welcome to website for small business 101! Congrats! You’re a smart business owner that’s decided to build a website for small business. You’ve heard about the benefits – aspects such as promotions, interaction with customers, and easy editing. You have ideas and a timeline – but how should you get started? When creating a website for […]
How To Increase Your Sales With Customer Value Optimization
Customer Value Optimization is a mouth-full, so it also goes by the name of CVO. Our friend CVO has done so much for us, as well as for…
5 Reasons Your Potential Customers Aren’t Buying From You
Your website should be as convenient for your potential customers as it is for you. It should allow your customers to access information about your business quickly, clearly, and efficiently. A clean and valuable website is the number one way for you to gain and maintain customers. When your website is cluttered and difficult, visitors won’t return. […]
How to Use the Customer Journey Map
Whether you realize it or not, the customer journey is already a part of your day at the office. Every time you make contact with a customer, you’re recalling how they’ve interacted with your business. Are they a returning customer? Or an inquiring lead? The customer journey is the living example of the purchase process. Taking […]
Here’s Why You NEED a Customer Persona
You’ve finally done it. Your product is clean, shiny, cost-efficient, and entirely worth the price tag. In fact, you believed your product to be so amazing you thought is would sell itself. Unfortunately, that’s not how the business world works. In order to ensure the success of a product or service you must be actively […]
How to Hire Savvy, Smart, and Successful Salespeople
Successful sales people come in a lot of shapes and forms, yet they all seem to have an incredible mental strength that allows them to dominate the sales floor. As a small business owner, you’ll want to have at least a few salespeople that help you push product through the door and bring more customers […]

