First impressions are the make-it or break-it interaction with another person or a business, and if they’re not impressive they are likely…
Welcome to the Email Machine: How to Expand Your Email Subscriber List
So now that we’ve told you the good news about email marketing, let’s talk about the bad news: Your database of email subscribers is not…
Baby Come Back: The Win-Back Campaign
One of the biggest challenges business owners face is getting customers and keeping them. Email newsletters are a great way…
How to Write a Game Changing Indoctrination Series
Now that you’ve serenaded your potential customer into a lead, it’s time to get ready for your first date. Maybe they opted in to a…
How to Write Subject Lines and When to Step Away from Your Email Campaigns
First impressions are pretty simple: if they’re not impressive they are likely forgotten. When it comes to email marketing, this statement couldn’t be more accurate. With all the spam or junk mail people receive every day, it has become a ritual to automatically delete emails from senders you don’t recognize or subject lines that scream: […]
The Bounce Rate and Your Untimely Demise
If you’ve been researching how to increase your web traffic rating, then chances are you’ve stumbled across the term ‘bounce rate’…