Work that shoestring budget to your advantage!
“How can I create an event marketing campaign on a tight budget?”
This is one very frequently asked question.
We wanted to summarize the answer for you as succinctly as possible, while still giving some details on how to create a successful event marketing campaign on a tight budget.
Sign up for an email autoresponder.
This will significantly cut down on man hours, as long as you set up your emails ahead of time to be sent out to your subscribers.
You can read all about email auto responders to learn more, but the idea is simple.
They also don’t cost much to use, but if you have a very large subscriber list, you may have to pay more.
Create a social media campaign.
Another vehicle you’ll need to take advantage of social media.
You should do this in addition to email marketing, because this is how you will engage with your followers in real time (which is very important), as well as attract new ones.
Be sure to do market research to find out where your audience likes to hang out, and focus on 2 main ones.
A good social media campaign is in itself, a great investment.
Check out The Tri-Force of Traffic Part 2: Social Media for more ways social media will benefit you and how to go about it.
While you’re at it, check out and compare Instagram and Snapchat — they’re in your best interest to use them to promote your event.
From there, it’s a smart idea to do some advertising on Facebook.
Don’t be intimidated by the thought of spending money to advertise — as long as you use an ad retargeting pixel and target your audience correctly, you’ll save a lot of money and gain way more followers and attendees.
And finally, we can’t forget blogging.
Blogging is incredibly important for many reasons, and you should try to have at least a few big, informative and entertaining blog posts.
Learn about the big ways it can help you by reading The Tri-Force of Traffic Part 3: Blog About It.
Then, get some ideas for blog posts that your audience will love.
If you create a big meaty piece of content, chock full of images and great written content, you can always repurpose it by…
- Breaking it up into smaller snippets for social media posts.
- Turn it into a video to put on YouTube.
- Take main points out of it to expand on for more blog posts.
- Send it to your email list!
These are all the things we do all the time to help businesses grow.
If you put some time into doing these things, you can definitely put together an effective event marketing campaign on a tight budget.
What of the 3 main parts did you find to be the most daunting?
You might be wondering exactly what kind of emails to send out. Your emails need to be fresh content, not the same stuff from your blog (at least not usually).
We can get your off to a good start with the “Ultimate First Impression Email Template”.