Customer Adventure Score Are you doing any advertising online?* No Occasionally Yes, the results have been great! What is the Awareness Stage? The Awareness Stage is where your customer first learns you exist. For example, they might see an ad on Facebook, find you in a Google search or get a referral from a friend. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do people find you in search engines?* Not all. Sometimes Yes, all the time. What is the Awareness Stage? The Awareness Stage is where your customer first learns you exist. For example, they might see an ad on Facebook, find you in a Google search or get a referral from a friend. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you have people or businesses that refer customers to you?* No Occasionally Yes, we get tons of referrals What is the Awareness Stage? The Awareness Stage is where your customer first learns you exist. For example, they might see an ad on Facebook, find you in a Google search or get a referral from a friend. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Does your business have a website?* Yes No HiddenWebsite What is the Engagement Stage? The Engagement stage is where your customer interacts with your content & develops greater trust & interest in your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Does your website have effective interactive content like blog posts, videos, or resources?* No We have some content. Yes, we have a variety of content for our visitors to explore. What is the Engagement Stage? The Engagement stage is where your customer interacts with your content & develops greater trust & interest in your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT How about social media? Do you post on Facebook, Instagram or other platforms?* Yes No HiddenSocial Media What is the Engagement Stage? The Engagement stage is where your customer interacts with your content & develops greater trust & interest in your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you have a chatbot or messenger bot?* No We’ve tried it, but haven’t dived in too much Yes, our bot is already active. What is the Engagement Stage? The Engagement stage is where your customer interacts with your content & develops greater trust & interest in your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you collect contact information from your website visitors?* No Sometimes Yes HiddenCollect Visitors What is the Subscribe Stage? The Subscribe stage is where your customer provides their email address in exchange for a valuable resource or information. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Great! Do you give them anything for free when they provide their email addresses—such as a guide or checklist?* No I’m not sure Yes What is the Subscribe Stage? The Subscribe stage is where your customer provides their email address in exchange for a valuable resource or information. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Now for the BIG question...are prospects actually providing you with their contact information?* No Sometimes Yes What is the Subscribe Stage? The Subscribe stage is where your customer provides their email address in exchange for a valuable resource or information. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you have an inexpensive product that makes a good initial purchase for new customers?* No We have some less expensive items, but I’m not sure if they qualify. Yes HiddenTripwire What is the Convert Stage? The Convert stage is where your customer makes their first purchase—usually a low-dollar offer that exists purely to turn leads into buyers. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT When prospects buy, do you offer any items for them to add to their order?* No We have some, but I’m not sure if they qualify. Yes, we present them with additional offers when they buy What is the Convert Stage? The Convert stage is where your customer makes their first purchase—usually a low-dollar offer that exists purely to turn leads into buyers. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you follow up with new customers using email marketing?* No Sometimes Yes HiddenEmail Marketing What is the Excite Stage? The Convert stage is where your customer makes their first purchase—usually a low-dollar offer that exists purely to turn leads into buyers. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do your products give customers some kind of “quick win” that creates a memorable experience with your brand?* No I’m not sure. Yes What is the Excite Stage? The Excite Stage is where your customers get actual value from their initial purchase & their enthusiasm for your brand begins to build. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you have a special customers-only Facebook group where they can share their experiences with the product, get tips & learn about new offers?* No Customers mostly share their experiences in the comments on our Facebook posts. Yes, we have an exclusive group for customers. What is the Excite Stage? The Excite Stage is where your customers get actual value from their initial purchase & their enthusiasm for your brand begins to build. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you send new content to your customers to get them excited about your brand (blog posts, how-to’s, user guides, testimonials, etc)?* No Sometimes All the time What is the Excite Stage? The Excite Stage is where your customers get actual value from their initial purchase & their enthusiasm for your brand begins to build. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do your new customers come back to buy additional products?* No Sometimes Almost always What is the Ascend Stage? The Ascend Stage is where your customer becomes a repeat buyer as a result of having experienced the value & excitement of your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you offer any product bundles or kits?* No Sometimes Yes What is the Ascend Stage? The Ascend Stage is where your customer becomes a repeat buyer as a result of having experienced the value & excitement of your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you have any kind of membership club or rewards program?* No Sometimes Yes What is the Ascend Stage? The Ascend Stage is where your customer becomes a repeat buyer as a result of having experienced the value & excitement of your brand. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Are customers leaving reviews of your product or service online or on social media?* No Occasionally Yes HiddenReviews What is the Advocate Stage? The Advocate Stage is where your customer takes action to tell other people about their experience with your brand Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Are you showcasing your customer reviews on your website, in emails, etc?* No Sometimes Yes, we always showcase our reviews What is the Advocate Stage? The Advocate Stage is where your customer takes action to tell other people about their experience with your brand Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you actively encourage customers to leave reviews by holding contests, special promotions, or giving coupons?* No Sometimes Yes What is the Advocate Stage? The Advocate Stage is where your customer takes action to tell other people about their experience with your brand Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Are customers actively referring people to your business?* No Sometimes Yes, we have a whole army of brand evangelists spreading the word. What is the Promote Stage? The Promote Stage is where your customer actively begins telling other people about your brand & spreading the word about how great it is. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Do you create incentives for customers to refer family and friends to your product or service (commissions, affiliate partnerships, etc)?* No Sometimes Yes What is the Promote Stage? The Promote Stage is where your customer actively begins telling other people about your brand & spreading the word about how great it is. Tired of Doing It All? Let Experts at Cirius Marketing Help.LET'S DO IT Tell us who you are and where to send your results.Name* First Last Email* Website URL* Number of Employees*Number of Employees1 (It's Just Me)2-45-1011-2526-5051-200Over 200HiddenAwareness*HiddenEngage*HiddenSubscribe*HiddenConvert*HiddenExcite*HiddenAscend*HiddenAdvocate*HiddenPromote*HiddenScoreHiddenLowest ValueHiddenLowest Stage TweetSharePinShare
