Lacking in ideas for social media posts? Look no further.
We gathered information from 4 great social media authorities to bring you the most creative social media content ideas for nonprofits!
Corporate Sponsor Appreciation Posts
This bit of advice is from Brad Aronson’s Blog:
Corporate sponsors love to be recognized for their contributions to the community, and they deserve this recognition. They make a huge difference in our programs and to the people we serve. Go to your sponsors’ blogs and Facebook pages and post thank you messages. Have your team, volunteers and the people you serve (if appropriate) do the same. Senior level people at corporations read their own blogs. And, let’s face it, there are many options sponsors have when choosing partner nonprofits. Let’s give them one more reason to choose you. (Also thank corporate partners on your own social media channels – your blog, Twitter account, Facebook page, Instagram, etc.)
Create a different shout out post once a month for each of your corporate sponsors.
To keep it simple, use Instagram to take a meaningful picture, tag your donors, and post it to Facebook and Twitter, as well.
Create a thank you video, post it on YouTube, and share this video on Facebook and Twitter.
You can choose one or the other method, or even better — BOTH.
Don’t forget to give shout outs to your non-corporate donors, and tag their own accounts! (type in their name in the FB post, or @theirname on Twitter)
Share Stories on Facebook
Heart-warming stories get passed around a lot on FB.
Hub Spot confirms that you should spread stories of people who have benefited from your nonprofit, and urge people to share it.
Alternatively, you can post a story of someone in need, and urge your followers to share it and push it along.
Even if they don’t donate, they are pushing them along to those who might.
This creates tons of engagement and builds your audience, which means it will be easier to target a Facebook ad in the future.
“Before and after” stories are also a huge hit.
Share and Share A-Like
It’s also important to share others’ posts on your page, just keep it relevant to your cause.
This piece of advice was found on Nonprofit Technology Network’s website:
“Let the folks who give be part with their hands and minds – not just their hearts and wallets. We’re not the only ones with great ideas. We’re not the only ones who can get things done. Let them participate fully and they will own what they do, protect it, and love it too.”
– Liz Strauss, Co-Founder SOBCon (and on Forbe’s list of Top 10 Women Social Media Influencers)
Be sure to follow people back who follow you, and re-post their own posts that mention your nonprofit.
Reply to other posts, and comment! Thank them for the shout outs.
Go Behind the Scenes
This post from Buffer App’s blog is full of great social media content ideas for nonprofits, but this was one of our favorites:
4. Create behind-the-scenes content
Non-profits by nature are a bit more open than traditional business. Take full advantage by sharing behind-the-scenes: Backstage at events, inside your planning sessions, around the office, etc.
It’s always a lot of fun, and leaves room for plenty of social media posts that people will love.
To add on to this idea, have these behind the scenes posts play out as stories, following around one employee’s adventures.
Have one or two familiar faces to connect to will make it more personable.
After reading these ideas and clicking the source links, you should now have plenty of great social media post ideas.
Remember: Social media isn’t just a way to pander and ask for donations. In fact, it should be used less for that, and more for making attracting followers and making them fall in love with your nonprofit.
Once you’ve built up that relationship, then you can ask for donations.