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How do you come up with great promotional ideas for salons? You offer a huge amount of value to your customer, and tease them a little beforehand. Salon marketing should be fun, and you constantly need to keep your perfect customer in mind. What do they want and what do they need? Here are some […]

Marketing isn’t super easy. If it was, we’d all be billionaires. However, if you stick to this easy digital marketing checklist, it will simplify the process, as well as improve your sales. You won’t be using this checklist only once. You’ll be using it for every online promotion and every campaign you ever do. It will […]

We’re just going to come right out and say it… Your salon needs an Instagram account. If you already have one, that’s great! If you don’t, set one up now and tell your employees about it so they can start spreading the word. You can read more about Instagram in this post. The next step […]

Short on good company website ideas? Your website is very important and should have several different functions: It represents your company. It sells your products or services. It engages current customers. It attracts new ones. It answers all the most common questions anyone would have about your business. And it can do all of this […]

It’s a fact that it’s easier to keep clients around, than it is to get new ones. Once a client walks through your doors, you have to do everything you can to make sure they will want to come back again next time they need you. The bad thing is, not everyone will let you […]